Volvo S80 – Wife

Navigation: « Stella Artois – One Day :: Crocker – Nice Ass » Category: Film Agency: McCann Erickson Released: 2007
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Rating: 10.0/10 (2 votes cast)

Volvo is a highly desired brand in Israel. Not everybody can drive it, but everybody wants it. Once you actually have one- you still don’t believe it’s yours. That is how we came up with a sequence of three films showing different situations of a Volvo owner having problems believing the car is actually his. The movie shows a car being towed while the owner is watching indifferently because he still can’t believe it’s his.

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One comment to: “Volvo S80 – Wife”
canneszions avatar
irmi nir

well, no exactly. the text has nothing to do with the campaign. this movie is about pre emptive technology which helps prevent accidents. just like your wife. and by the way, i agree it’s a nice concept but there’s no need to put it three times. you can put it one time and replay it three times. it’ll save space. bye.