Internet Shutdown

Navigation: « Orange – SMS Alert :: Elite – Wakey Wakey » Category: Cyber, Media, Public Interest Agency: Y&R Interactive Released: 2007
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Rating: 9.0/10 (5 votes cast)

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap and place a message: “The soldiers cannot be found” (resembling the “The Page cannot be found” text appearing when an inactive website is loaded). On July 12th 2007, at 09:05 the internet stopped! Hundreds of Israeli sites joined and posted the message. Local television and radio networks stopped their broadcast, in solidarity. Awareness reached 65% of the population.

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awards
Cannes Lions: Silver, Cyber Lions 2008
Cannes Lions: Gold, Promo Lions 2008


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