Agency(ies):
Shalmor Avnon Amichay / Y&R
To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned
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Agency(ies):
Shalmor Avnon Amichay / Y&R
An ambient campaign for Elmex Toothpaste, no cavities – no holes
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Print ad for Toshiba’s new LED TV Series
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Agency(ies):
Shalmor Avnon Amichay Y&R
TV campaign for Optalgin (Teva), strong for strong pains
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Agency(ies):
Shalmor Avnon Amichay / Y&R
An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Only the strong survive, Print Ad for Magimix
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Agency(ies):
Mizbala & Y&R Tel Aviv
One of YouTube Cannes Young Lions 48 Ad Contest winners is Guy Dayan, Mizbala’s Creative Director
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Agency(ies):
Shalmor Avnon Amichay / Y&R
EcoOcean is an Israeli non-profit organization acting to maintain a healthy marine environment in the eastern Mediterranean and the Red Sea
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Agency(ies):
Shalmor Avnon Amichay / Y&R
To mark the “International AIDS Day”, increase awareness to the dangers of unprotected sex and have more people get HIV tested
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Burn up the commercial at the cinema. Show unpredictable damage can happen even at the cinema… even to direct insurance itself. During a live cinema screening, our Direct Insurance commercial
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Read More, shrunken head ad for Steimatzky, Israel’s leading bookstore chain
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Agency(ies):
Y&R Interactive
Self promo video for Y&R Interactive after winning 5 Cannes Lions Awards
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Agency(ies):
Shalmor Avnon Amichay / Y&R
A man goes to the pharmacy and buys a nose spray. He uses it And it works better than expected
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Agency(ies):
Shalmor Avnon Amichay / Y&R
TV ad for Direct Insurance online services
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Stella Artois – One day son, all of this will be yours. Perfection has it’s price
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Together, everything connects. Orange one of Israel’s leading mobile suppliers is introducing three new services: internet, landline & media.
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Agency(ies):
Shalmor Avnon Amichay / Y&R
To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Too many people eat on the streets. When a daily object becomes a new media. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Prayin to God won’t help. Wear a condom. TV ad for Israeli Aids Task Force
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Agency(ies):
Shalmor Avnon Amichay / Y&R
The Challenge Good employees are hard to find. Good copywriters are even harder. We wanted to reach as many young potential copywriters as possible
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Elite’s Turkish coffee TV ad
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Agency(ies):
Shalmor Avnon Amichay / Y&R
Text messaging while driving prevents you from seeing what really matters.
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