To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned
One of YouTube Cannes Young Lions 48 Ad Contest winners is Guy Dayan, Mizbala’s Creative Director
Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights
Self promo video for Y&R Interactive after winning 5 Cannes Lions Awards
To promote and bring maximum people to the Yellow Pages’ website, d.co.il, we asked local advertising celebrity, G.Yafit, to do “powerful psychic”
On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap
