Cannes Zions - Showcasing Israeli creative to the world » soldiers http://www.canneszions.com Showcasing Israeli creative to the world Sat, 13 Aug 2011 14:01:38 +0000 en hourly 1 Internet Shutdown http://www.canneszions.com/the-soldiers-cannot-be-found-yr-interactive/ http://www.canneszions.com/the-soldiers-cannot-be-found-yr-interactive/#comments Mon, 06 Apr 2009 23:36:26 +0000 Dori / CZ Team http://www.canneszions.com/?p=18 On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap and place a message: “The soldiers cannot be found” (resembling the “The Page cannot be found” text appearing when an inactive website is loaded). On July 12th 2007, at 09:05 the internet stopped! Hundreds of Israeli sites joined and posted the message. Local television and radio networks stopped their broadcast, in solidarity. Awareness reached 65% of the population.

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