Canneszions.com - Showcasing Israeli creative to the world » websense group http://www.canneszions.com Showcasing Israeli creative to the world Sun, 15 Aug 2010 20:38:33 +0000 en hourly 1 Christina Aguilera – eHangers http://www.canneszions.com/christina-aguilera-perfume-cyber-websense-group/ http://www.canneszions.com/christina-aguilera-perfume-cyber-websense-group/#comments Sat, 20 Jun 2009 21:12:55 +0000 Dori / CZ Team http://www.canneszions.com/?p=92 Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”, Israel’s leading portal.

Results: The interactive campaign got an amazing click rate & all free perfume samples were gone in 5 hours. Click to view the minisite.


Click here to view the ambient campaign by Mizbala, Israel.


Client: Diplomat Distributors LTD – P&G Perfumes
Interactive Agency: Websense Group
Websense VP Marketing: Nisso Larden
Websense Account Manager: Shani Cohen
Websense Art: Lucy Glazen

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