Cannes Zions - Showcasing Israeli creative to the world » water

Water& – Help Bibi

Dori / CZ Team — Mon, 21 Sep 2009 19:55:40 +0000

Water&, Israeli flavoured water brand that helps you relax & ” re-charge”, asked the Israeli public to help the one person who could really use their drink, the man with probably the worst job in the world: Benjamin (Bibi) Netanyahu, Israel’s prime minister. The idea was simple. The first one that will video himself handing Bibi a bottle of Water& will be awarded with 10,000 NIS. The catch, Israel’s PM is one of the most secured people on this planet.

Click here to view the embedded video.

Creative Directors: Erez Rubinstein, Yossi Tzarfati
Animation: Stanga
Sound: Ron Studio

Tana Water – The Inventor

Dori / CZ Team — Sat, 12 Sep 2009 18:48:02 +0000

Humoristic TV campaign for Tana Water, leading manufacturers of drinking water systems.

Click here to view the embedded video.

Twitter – @KinneretStatus

Dori / CZ Team — Fri, 14 Aug 2009 01:41:15 +0000

Water levels are dangerously low, putting the Kinneret at risk of becoming irreversibly salinized by the salt water springs under the lake that are limited by the weight of the freshwater on top of them. In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels.

KinneretStatus on Twitter

The Sea of Galilee, also Lake of Gennesaret, Lake Kinneret or Sea of Tiberias , is Israel’s largest freshwater lake, being approximately 53 km (33 miles) in circumference, about 21 km (13 miles) long, and 13 km (8 miles) wide. The lake has a total area of 166 km, and a maximum depth of approximately 43 m. At 209 meters below sea level, it is the lowest freshwater lake on Earth and the second-lowest lake in the world (after the Dead Sea, a saltwater lake). (via Wikipedia).