Cannes Zions - Showcasing Israeli creative to the world » tnuva

Mini Cheese – Mini Stations

Dori / CZ Team — Tue, 03 Nov 2009 14:12:23 +0000

To promote Tnuva’s new “Mini Bulgarian Cheese”, the smallest bus stop ever were built and placed all over Tel-Aviv, next to the actual bus stops.

Tnuav's mini brindsah - mini bus stations, Click to enlarge

Tnuva – Low Fat Cheese

Dori / CZ Team — Sat, 18 Jul 2009 19:08:36 +0000

Low Fat Cheese - Click to enlarge

Executive Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Tamar Dvir
Copywriter: Ran Alon
Production: Noga Sagi, Omer Kendel
Photography: Israel Cohen

Tnuva – The Meat Hammer

Dori / CZ Team — Wed, 15 Jul 2009 20:45:06 +0000

Brief: Finding an unusual way to promote a new product: Extra Thin Schnitzel and use an Extra Thin Budget.

Creative solution: A Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it’s use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.

Meat Hammer - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Copywriter: Yohai Asher
Art Director: Hadas Liwer
Production: Daniel Eshel

Tnuva – Enriched Milk

Dori / CZ Team — Mon, 15 Jun 2009 16:27:22 +0000

Tnuva’s Iron enriched milk ad.

Click here to view the embedded video.