Cannes Zions - Showcasing Israeli creative to the world » psa

ELEM – Not Welcome

Dori / CZ Team — Mon, 01 Feb 2010 13:59:02 +0000

Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv.

Israeli Youth In Distress, Click to enlarge

Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach

Parks Authority – Who?

Dori / CZ Team — Fri, 15 Jan 2010 14:51:07 +0000

Who will clean up after you leave? keep nature clean, keep wild life alive. Press campaign for the Israeli Nature and Parks Authority.

Who will clean up after you leave? Click to enlarge

Chief Creative Officer: Guy Bar
Creative Directors: Igal Hazan
Art Director: Yuval Davidov, Gal shkedi
Copywriter: Orel Bitan
Illustrator: Gal Shkedi
Account team: Adi Cohen, Eldar Avraham, Yonatan Regev

ICA – Unknown Stains

Dori / CZ Team — Fri, 30 Oct 2009 19:20:56 +0000

If you see an unidentified stain on your body, go see a dermatologist. Israel cancer association. Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one’s body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Israel Cancer Association: Unknown stains, Cick to enlarge

Bekol – Siren

Dori / CZ Team — Thu, 10 Sep 2009 13:31:32 +0000

On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen. It was a perfect opportunity to draw attention to one of Israel’s charities called ‘Bekol’ – meaning ‘Loud’ – that helps young deaf people become fully integrated into society

Click here to view the embedded video.