Agency(ies):
McCann Erickson
McCann Erickson was looking for young creative talents. In order to demonstrate the need for those talents, they’ve created a fake case study about a failed campaign that led to clients leaving the agency
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Most of our agency projects come from joint work with major full service agencies. As part of our networking tradition, each year our agency focuses on one target audience that works in the Israeli advertising community
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How to inform your clients that their advertising agency is moving to a new address in a creative and buzz-making way?
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Agency(ies):
The Viral Workshop
A self promo viral video created by “The Viral Workshop” for 2008 new years eve
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As a leading interactive company, we implemented an innovative approach in building our new website
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Agency(ies):
Y&R Interactive
Self promo video for Y&R Interactive after winning 5 Cannes Lions Awards
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Agency(ies):
McCann Erickson
McCann Erickson’s Self promo viral video
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Agency(ies):
Shalmor Avnon Amichay / Y&R
The Challenge Good employees are hard to find. Good copywriters are even harder. We wanted to reach as many young potential copywriters as possible
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