A unique integrated creative approach involving simultaneous use of internet and cellular technology where the user got a call from a super-model

Arcadi Aleksandrovich Gaydamak is a Russian-Israeli billionaire businessman. Saatchi & Saatchi interactive harnessed him to be the online presenter for a unique interactive campaign for Pelephone

A special search engine for pampers. “Baby Search” shows you how far your baby will go with the new pampers.