Our mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume

A Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers

In exchange for bottle caps and a small fee, youths spend 72 hours at the Coca Cola Hotel in the “Coca Cola Village”. The “Village” has turned the copy “The Coke Side of Life” into a real, feasible experience

To re-launching the ‘Whopper Jalapeno’ and generate demand amongst Burger King “regulars” who frequented the malls in which Burger King is located, as well as their friends and family

Too many people eat on the streets. When a daily object becomes a new media. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap