To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned

Don’t forget to upgrade. Microsoft Windows 7

Renault Koleos The New French Off-Road Vehicle

Who will clean up after you leave? keep nature clean, keep wild life alive. Press campaign for the Israeli Nature and Parks Authority

Public interest press campaign, Don’t Drink & Drive

Auto Depot invites customers for a free winter safety check

Winter print campaign for the Ace home improvement and appliances chain

Use condoms! Mazda MX-5. There’s only room for two

Print ad for Toshiba’s new LED TV Series

Investments going down? Print ad for LevInvest, a private investment club

The new 2010 Ford Focus with high end sound system with wheel mounted controls

For Sale! MUST Long Last chewing gum, like new, chewed for only two hours. Call 050-7339206

The Japanese are lowering prices, special offers on all Daihatsu models

Print Ad for Nikol’s new Baking Dish, “Treat your food to something good”

Hot, Israeli cables & ISP celebrates one million customers of it’s landline phone service

Samsung WF8802 washing machine for wrinkle free laundry

Print Ad for the new LG Renoir 8 mega pixel phone

Only the strong survive, Print Ad for Magimix

Print Ad for Tnuva’s Low Fat Cheese

Israel Dairy Board – Milk builds bones

One place of all your music. SanDisk Cruzer Titanium 2GB

The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think.

Thank god you’re a man, ad campaign for goldstar, Israeli leading beer manufacturer.