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IGY – Disassembled Closet

Dori / CZ Team — Sun, 21 Jun 2009 21:44:17 +0000

The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think. The ad encourages teenagers with confused sexual orientation to join Israel Gay Youth Organization (IGY) and get the support they need.

Israel Gay Youth Organization - Click to enlarge

Goldstar – Thank God

Dori / CZ Team — Sat, 20 Jun 2009 15:33:25 +0000

Thank god you’re a man, ad campaign for goldstar, Israeli leading beer manufacturer.

Thank god - Click to enlarge

Nikol – Grapes

Dori / CZ Team — Thu, 18 Jun 2009 21:42:19 +0000

This ad shows the paper towel in its ‘natural surroundings’ – on a kitchen bench; nonchalantly presenting its incredible absorption ability by showing how the grapes that fell upon it were drained of moisture and instantly turned into raisins.

Nikol Grapes - Click to enlarge

Steimatzky – Read More

Dori / CZ Team — Tue, 16 Jun 2009 15:23:42 +0000

Read More, shrunken head ad for Steimatzky, Israel’s leading bookstore chain.

"Read More" - Click to enlarge

Orange – SMS Alert

Dori / CZ Team — Sat, 04 Apr 2009 00:43:46 +0000

Text messaging while driving prevents you from seeing what really matters.

SMS Alert - Click to enlarge

Client: Orange – Partner LTD
Advertising Agency: Shalmor Avnon Amichay / Y&R
Chief Creative Officer: Gideon Amichay
Creative Director: Tzur Golan
Art Director: Asaf Covo

Cannes Lions: Bronze Press Lions 2008
London Awards: Shortlist 2008