The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think.

Thank god you’re a man, ad campaign for goldstar, Israeli leading beer manufacturer.

This ad shows the paper towel in its ‘natural surroundings’ – on a kitchen bench; nonchalantly presenting its incredible absorption ability

Read More, shrunken head ad for Steimatzky, Israel’s leading bookstore chain

Text messaging while driving prevents you from seeing what really matters.