Cannes Zions - Showcasing Israeli creative to the world » orange

Orange – Lights Off

Dori / CZ Team — Fri, 19 Jun 2009 16:59:58 +0000

Brief: Promote “Orange Time”, a new paying entertainment & movies internet portal

Idea: Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights. Physically. Literally.

Creative Execution: A unique webcam-based technology that analyzes the variations in the light’s intensity. Once surfers activated the site, clicking on the trailers redirected them to the full length movie on the “Orange Time” portal.

Results: In one month, orange became the #1 VOD portal in the country. Click here to visit the minisite.

Click here to view the embedded video.

Orange – Polar Bears

Dori / CZ Team — Fri, 12 Jun 2009 21:47:44 +0000

Together, everything connects. Orange one of Israel’s leading mobile suppliers is introducing three new services: internet, landline & media.

Click here to view the embedded video.

Orange – SMS Alert

Dori / CZ Team — Sat, 04 Apr 2009 00:43:46 +0000

Text messaging while driving prevents you from seeing what really matters.

SMS Alert - Click to enlarge

Client: Orange – Partner LTD
Advertising Agency: Shalmor Avnon Amichay / Y&R
Chief Creative Officer: Gideon Amichay
Creative Director: Tzur Golan
Art Director: Asaf Covo

Cannes Lions: Bronze Press Lions 2008
London Awards: Shortlist 2008