Execution: We sent the video to every advertising and copywriting school in the country, and uploaded it in every ad forum and ad blogs. This helped us reach nearly 95% of the relevant professional population, Israel’s advertising community.

Solution: The Creative Solution We decided to create a viral video that would generate a mouth-to-ear response. With the help of the children of our Executive Creative Director (these are his real children), we showed a humoristic perspective of their lives look like while dad is at the office. With it we delivered an emotional message: Help these miserable children – send me your CV’s.

Result: The Result A stunning effect: In just 3 days, more than 200 young copywriters sent their CV’s. The best one of them is currently working at the agency. The Children were saved…

Save the children - Click to enlarge