Cannes Zions - Showcasing Israeli creative to the world » Media

Prigat – Facebook Smile Machine

Dori / CZ Team — Sun, 19 Dec 2010 23:09:13 +0000

Prigat, Israel’s leading juice brand, launched an innovative facebook campaign with a leading concept “open with a smile”. The smile machine enables users to squeeze real fresh orange juice by simply smiling to their web-cam. The facebook app uses a face recognition technology that digitally activates a real giant juicer whenever a user smiles. The juicer can be viewed live 24/7, allowing users to actually see the outcome of their smiles.

Click here to view the embedded video.

Prigat - orange juice smile machine

Elite – Chocolate Outdoor

Dori / CZ Team — Tue, 08 Jun 2010 21:25:00 +0000

Outdoor media campaign for Strauss Elite Chocolate Fingers.

Elite Chocolate Fingers - Baumann Ber Rivnay

Production company: Baram
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art director: Oren Amiran
Copywriter: Yair Zisser
VP client services: Idit Zuckerman
Account supervisors: Roni Hirshman, Rivi Peled
Planning director: Daniel Weismann
Senior planner: Shira Shaked
Planner: Moran Raphael

Mini Cheese – Mini Stations

Dori / CZ Team — Tue, 03 Nov 2009 14:12:23 +0000

To promote Tnuva’s new “Mini Bulgarian Cheese”, the smallest bus stop ever were built and placed all over Tel-Aviv, next to the actual bus stops.

Tnuav's mini brindsah - mini bus stations, Click to enlarge

HOT – Magnetic Billboard

Dori / CZ Team — Fri, 30 Oct 2009 20:56:12 +0000

Take the stars home with you. A 140 meter long magnetic outdoor for HOT, Israeli cables TV supplier.

HOT Magnetic Billboard, Click to enlarge

Click here to view the embedded video.

Must – 2nd Hand Gum

Dori / CZ Team — Fri, 30 Oct 2009 19:30:33 +0000

For Sale! MUST Long Last chewing gum, like new, chewed for only two hours. Call 050-7339206

Must - Second Hand Gum, Click to enlarge

Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art director: Michal Gonen
Copywriters: Ori Slonim, Tomer Reuveni
Account director: Idit Zukerman
Account supervisors: Roni Hershman, Rivi Peled

ICA – Unknown Stains

Dori / CZ Team — Fri, 30 Oct 2009 19:20:56 +0000

If you see an unidentified stain on your body, go see a dermatologist. Israel cancer association. Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one’s body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Israel Cancer Association: Unknown stains, Cick to enlarge

Bekol – Siren

Dori / CZ Team — Thu, 10 Sep 2009 13:31:32 +0000

On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen. It was a perfect opportunity to draw attention to one of Israel’s charities called ‘Bekol’ – meaning ‘Loud’ – that helps young deaf people become fully integrated into society

Click here to view the embedded video.

Latet – Empty Tables

Dori / CZ Team — Tue, 08 Sep 2009 22:29:40 +0000

An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.

Urban Protest - Click to enlarge

Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Alon Segal
Office Producer: Marina Akilov, Shira Robas

Internet Shutdown

Dori / CZ Team — Mon, 06 Apr 2009 23:36:26 +0000

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap and place a message: “The soldiers cannot be found” (resembling the “The Page cannot be found” text appearing when an inactive website is loaded). On July 12th 2007, at 09:05 the internet stopped! Hundreds of Israeli sites joined and posted the message. Local television and radio networks stopped their broadcast, in solidarity. Awareness reached 65% of the population.

Click here to view the embedded video.

Cannes Lions: Silver, Cyber Lions 2008
Cannes Lions: Gold, Promo Lions 2008