Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate

We used a unique media approach to help give an extra push. On the top area of the classified page we inserted a ‘hand written’ reminder

The Orthodox have a well-accepted belief (and religious commandment) of aiding the weak. Our idea was to connect this belief to Biomat: Biomat helps you help the needy

Burn up the commercial at the cinema. Show unpredictable damage can happen even at the cinema… even to direct insurance itself. During a live cinema screening, our Direct Insurance commercial