Cannes Zions - Showcasing Israeli creative to the world » mccann erickson

Fake Case Study

Dori / CZ Team — Sat, 19 Jun 2010 13:57:07 +0000

McCann Erickson was looking for young creative talents. In order to demonstrate the need for those talents, they’ve created a fake case study about a failed campaign that led to clients leaving the agency.

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ML Women – David

Dori / CZ Team — Sat, 20 Mar 2010 17:23:29 +0000

TV spot for ML Women Fashion, Featuring Noa Tishby.

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VP Creative: Eldad Weinberger
Creative Director: Ido Ben-Dor
Art Director: Mel Caspi
Copywriter: Sahar Lewenstein
Account Management: Amit Mashiah, Saar Naim, Michal Gluek, Libby Katan-Naor
Planning: Anat Segal, Maayan Keller
Producers: Neva Zerach, Ilit Barzilay
Director: Guy Sagi
Editor: Noam Weissman
Original Music: Tomer Biran
Production Company: Gustavo Productions
Post House: Primus

Tasters Choice – Time Flies

Dori / CZ Team — Thu, 10 Sep 2009 09:09:42 +0000

‘Time flies, enjoy everyday special moments’. TV spot for Nescafé Tasters Choice.

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Twitter – @KinneretStatus

Dori / CZ Team — Fri, 14 Aug 2009 01:41:15 +0000

Water levels are dangerously low, putting the Kinneret at risk of becoming irreversibly salinized by the salt water springs under the lake that are limited by the weight of the freshwater on top of them. In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels.

KinneretStatus on Twitter

The Sea of Galilee, also Lake of Gennesaret, Lake Kinneret or Sea of Tiberias , is Israel’s largest freshwater lake, being approximately 53 km (33 miles) in circumference, about 21 km (13 miles) long, and 13 km (8 miles) wide. The lake has a total area of 166 km, and a maximum depth of approximately 43 m. At 209 meters below sea level, it is the lowest freshwater lake on Earth and the second-lowest lake in the world (after the Dead Sea, a saltwater lake). (via Wikipedia).

Goldstar – Thank God

Dori / CZ Team — Sat, 20 Jun 2009 15:33:25 +0000

Thank god you’re a man, ad campaign for goldstar, Israeli leading beer manufacturer.

Thank god - Click to enlarge

El Al – Future Airplanes

Dori / CZ Team — Mon, 15 Jun 2009 05:05:57 +0000

TV ad for El Al Airlines.

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Volvo S80 – Wife

Dori / CZ Team — Sat, 13 Jun 2009 16:14:58 +0000

Volvo is a highly desired brand in Israel. Not everybody can drive it, but everybody wants it. Once you actually have one- you still don’t believe it’s yours. That is how we came up with a sequence of three films showing different situations of a Volvo owner having problems believing the car is actually his. The movie shows a car being towed while the owner is watching indifferently because he still can’t believe it’s his.

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Panda = Bingo

Dori / CZ Team — Fri, 12 Jun 2009 16:39:31 +0000

McCann Erickson’s self promo viral video.

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Honda – Hooker

Dori / CZ Team — Tue, 09 Jun 2009 23:48:34 +0000

You’ll forget it’s a family car. TV ad for Honda.

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McDonald’s – Pulp Fiction

Dori / CZ Team — Mon, 08 Jun 2009 21:58:41 +0000

“Pulp Fiction” - TV ad for McDonald’s Israel.

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