McCann Erickson was looking for young creative talents. In order to demonstrate the need for those talents, they’ve created a fake case study about a failed campaign that led to clients leaving the agency
‘Time flies, enjoy everyday special moments’. TV spot for Nescafé Tasters Choice
In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels
Thank god you’re a man, ad campaign for goldstar, Israeli leading beer manufacturer.
Volvo is a highly desired brand in Israel. Not everybody can drive it, but everybody wants it. Once you actually have one- you still don’t believe it’s yours
