Viewing all campaigns tagged under McCann Digital

Twitter – @KinneretStatus

Agency(ies): McCann Erickson

In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels


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YES – Deus AI

Agency(ies): McCann Digital

How do you launch a TV series for teens, about an A.I. computer program gone wild? You create it in real life! This is what we did with “yes” satellite TV’s series DEUS


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Nokia – The Race

Agency(ies): McCann Digital

Building the world’s first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users’ text messages


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AXE – Cheerleading Squad

Agency(ies): McCann Digital

The male cheerleading squad. A special unit of guys that over used their mother’s feminine soap and became very feminine themselves


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YES – The Couch

Agency(ies): McCann Digital

Launching a new 24/7 reality TV channel, in an already cluttered world of reality shows. The solution: Extreme banner interaction for the first time in history: a reality show on a banner ad


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Clalit – Sigi Tabak

Agency(ies): McCann Digital

A Viral campaign called Sigi Tabak to get Israeli youth to stop smoking


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Cellcom – P.R. man

Agency(ies): McCann Digital

Breakthrough personalization, assuring the target audience they’re CV’s are personally read and delivered to Cellcom’s HR division. 2 very special presenters were recruited for this campaign


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