In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels

How do you launch a TV series for teens, about an A.I. computer program gone wild? You create it in real life! This is what we did with “yes” satellite TV’s series DEUS

Building the world’s first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users’ text messages

The male cheerleading squad. A special unit of guys that over used their mother’s feminine soap and became very feminine themselves

Launching a new 24/7 reality TV channel, in an already cluttered world of reality shows. The solution: Extreme banner interaction for the first time in history: a reality show on a banner ad

A Viral campaign called Sigi Tabak to get Israeli youth to stop smoking

Breakthrough personalization, assuring the target audience they’re CV’s are personally read and delivered to Cellcom’s HR division. 2 very special presenters were recruited for this campaign