Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Results: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfume was sold out in less than a week. click here to view the video in high quality.

Cannes Presentation - click to enlarge

Click here to view the interactive campaign by Websense Group.

Client: Diplomat Distributors LTD – P&G Perfumes
Creative Agency: Mizbala
PR Agency: Shalmor Communications
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelshon

Insight \ Concept: Students can cheat  and manipulate their grades with this new revolutionary pen.

Solution: We’ve raised up the “Anti FriXion Squad”. Armed with huge custom pen detectors and handcuffs our special unit raided tens of schools all around Israel, searching & arresting students who uses the forbidden pen.

Synopsis: At the beginning the students were faced with a security checking point, after twenty meters they encountered with our crook who gave them free FriXion pens and told them not to listen to the “Anti FriXion” propaganda.

Results: Great interaction with targeted audience & unprecedented ROI, Pilot’s most successful launching campaign ever in Israel.

Anti FriXion unit logo - Click to enlarge

Concept: The forbidden pen went underground!

Solution: Black Market! – Pilot FriXion dealers!

Synopsis: Our crook handled  the pen on the streets.

Click here to view the embedded video.