Cannes Zions - Showcasing Israeli creative to the world » gitam bbdo

Hish Gad – @ParisHilton

Dori / CZ Team — Thu, 10 Jun 2010 13:57:48 +0000

TV ad starring Paris Hilton for ‘Hish Gad’ – Israel State Lottery, Miphal Hapayis.

Click here to view the embedded video.

Lottery – Oh My God

Dori / CZ Team — Tue, 08 Jun 2010 21:15:54 +0000

‘Easy to win’ – Radio spot for Israel State Lottery, Miphal Hapayis.

Client/product: Chance Lottery
Chief Creative Director: Guy bar
Creative Director: Eran Bar-Yochai
Copywriter: Ran Alon
Producer: Noga Sagi

WaterAid – Gitam BBDO

Dori / CZ Team — Mon, 17 May 2010 23:39:13 +0000

This videos have been made for WaterAid as part of the YouTube Cannes Lions 48 hour ad contest by Gitam BBDO.

Click here to view the embedded video.

News: Portfolio Night In Israel

Dori / CZ Team — Sat, 20 Mar 2010 17:35:06 +0000

Gitam BBDO, one of Israel’s leading ad agencies will host portfolio night 8 in Israel. The event will take place on May 20th in Tel Aviv. Click here to visit Gitam’s page on Portfolio Night website.

Portfolio Night 8 - Gitam BBDO

ELEM – Not Welcome

Dori / CZ Team — Mon, 01 Feb 2010 13:59:02 +0000

Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv.

Israeli Youth In Distress, Click to enlarge

Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach

Parks Authority – Who?

Dori / CZ Team — Fri, 15 Jan 2010 14:51:07 +0000

Who will clean up after you leave? keep nature clean, keep wild life alive. Press campaign for the Israeli Nature and Parks Authority.

Who will clean up after you leave? Click to enlarge

Chief Creative Officer: Guy Bar
Creative Directors: Igal Hazan
Art Director: Yuval Davidov, Gal shkedi
Copywriter: Orel Bitan
Illustrator: Gal Shkedi
Account team: Adi Cohen, Eldar Avraham, Yonatan Regev

Pepsi Max – Mini Can

Dori / CZ Team — Fri, 04 Dec 2009 18:37:26 +0000

TV advert for Pepsi Mini Max only 150ml.

Click here to view the embedded video.

Chief Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Liast
Copywriter: Ronen Levin
Account Executive: Adi Cohen
Account Supervisor: Keren Bacar
Account Manager: Noa Mor
Producer: Noga Sagi, Omer Kendel
Film Director: Yshai Karni
Music: Tomer Biran

Mini Cheese – Mini Stations

Dori / CZ Team — Tue, 03 Nov 2009 14:12:23 +0000

To promote Tnuva’s new “Mini Bulgarian Cheese”, the smallest bus stop ever were built and placed all over Tel-Aviv, next to the actual bus stops.

Tnuav's mini brindsah - mini bus stations, Click to enlarge

ICA – Unknown Stains

Dori / CZ Team — Fri, 30 Oct 2009 19:20:56 +0000

If you see an unidentified stain on your body, go see a dermatologist. Israel cancer association. Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one’s body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Israel Cancer Association: Unknown stains, Cick to enlarge

Nikol – Jacuzzi

Dori / CZ Team — Fri, 28 Aug 2009 22:10:04 +0000

Print Ad for Nikol’s new Baking Dish, “Treat your food to something good”.

Nikol Baking Dish - Jacuzzi - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Oren Meir
Illustrator: OMG
Photographer: Oded Klain

Cancer Association – Towels

Dori / CZ Team — Thu, 27 Aug 2009 16:27:31 +0000

In order to increase awareness to sun damages and skin cancer, 50 towels with a coal grill print on them were placed on Tel Aviv’s busiest beach. The activity obtained wide media coverage; on TV, local news papers and internet.

Sun exposure kills - Click to enlarge

Orbit – Juicy Outdoor

Dori / CZ Team — Fri, 14 Aug 2009 01:06:05 +0000

The goal was to emphasis the juicy filling inside the gum. Two types of special outdoor media were created:
1. Poster: illustrating a juicy fluid, spilled from the gum, all the way to the floor.
2. Bus Station Poster: A puddle of juicy fluid was placed underneath the poster, inside the bus station, creating the feeling that the gum is dripping.

Fruity filling gum - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Production: Daniel Eshel and Noga Sagi
Illustrator: Alex Melik Adamov

Self Promo – ‘The Box’

Dori / CZ Team — Sat, 01 Aug 2009 02:49:07 +0000

The Brief: How to inform your clients that their advertising agency is moving to a new address in a creative and buzz-making way?

Solution: In times of recession there are 2 words everyone fear the most: you’re fired!

2 viral ads were produced describing employees misinterpreting a box on their desk, for a lay-off sign, thus blowing some steam on their Creative Director/ CEO.

Results: Shortly after submission the ads became the hot topic of discussion all around the country from agency’s clients to common people outside the advertising industry. mainly Because of handling a topical and painful issue as lay-offs during the economic crisis in a fun way. Furthermore, the ads got extensive media coverage in prominent blogs, News sites and leading Radio shows. generating a huge buzz and overwhelming wall-to-wall compliments.

Click here to view the embedded video.

Executive Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Tamar Dvir
Copywriter: Ran Allon
Production: Noga Sagi, Natalie Shazar

Tnuva – Low Fat Cheese

Dori / CZ Team — Sat, 18 Jul 2009 19:08:36 +0000

Low Fat Cheese - Click to enlarge

Executive Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Tamar Dvir
Copywriter: Ran Alon
Production: Noga Sagi, Omer Kendel
Photography: Israel Cohen

Tnuva – The Meat Hammer

Dori / CZ Team — Wed, 15 Jul 2009 20:45:06 +0000

Brief: Finding an unusual way to promote a new product: Extra Thin Schnitzel and use an Extra Thin Budget.

Creative solution: A Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it’s use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.

Meat Hammer - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Copywriter: Yohai Asher
Art Director: Hadas Liwer
Production: Daniel Eshel

IGY – Disassembled Closet

Dori / CZ Team — Sun, 21 Jun 2009 21:44:17 +0000

The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think. The ad encourages teenagers with confused sexual orientation to join Israel Gay Youth Organization (IGY) and get the support they need.

Israel Gay Youth Organization - Click to enlarge

Nikol – Grapes

Dori / CZ Team — Thu, 18 Jun 2009 21:42:19 +0000

This ad shows the paper towel in its ‘natural surroundings’ – on a kitchen bench; nonchalantly presenting its incredible absorption ability by showing how the grapes that fell upon it were drained of moisture and instantly turned into raisins.

Nikol Grapes - Click to enlarge

Nikol – One Time Ad

Dori / CZ Team — Thu, 18 Jun 2009 16:10:21 +0000

You’ll only see this ad once. A one time only commercial for Nikol.

Click here to view the embedded video.

013 Netvision – Hide & Seek

Dori / CZ Team — Tue, 16 Jun 2009 21:36:14 +0000

The 013 Netvision movie demonstrates that through the use of 013 Netvision’s international calls and fast Internet connection everything and everyone you love is at your fingertips. The story that tells the tale is a children’s game of hide and seek, only this time, it crosses boarders and continents.

Click here to view the embedded video.

Nature Protection – Save Wildlife

Dori / CZ Team — Tue, 16 Jun 2009 15:14:17 +0000

“Save Wildlife” – The Society for the Protection of Nature in Israel.

Save WildLife - Click to enlarge

Cancer Association – The Call

Dori / CZ Team — Mon, 15 Jun 2009 21:38:59 +0000

The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose Fire Alarm bells as a symbol for mental reminders, and designed our frame in a way that implies female anatomy.

Click here to view the embedded video.

Tnuva – Enriched Milk

Dori / CZ Team — Mon, 15 Jun 2009 16:27:22 +0000

Tnuva’s Iron enriched milk ad.

Click here to view the embedded video.

Cancer Association – Memos

Dori / CZ Team — Fri, 12 Jun 2009 23:38:18 +0000

The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose sticky notes as a symbol for mental reminders, and designed our frame in a way that implies female anatomy.

Click here to view the embedded video.

ISRAIR – Crying Baby

Dori / CZ Team — Wed, 10 Jun 2009 22:02:44 +0000

On every flight there is a crying baby, so why pay more? TV ad to ISRAIR (Israeli Airlines).

Click here to view the embedded video.