Most of our agency projects come from joint work with major full service agencies. As part of our networking tradition, each year our agency focuses on one target audience that works in the Israeli advertising community

In exchange for bottle caps and a small fee, youths spend 72 hours at the Coca Cola Hotel in the “Coca Cola Village”. The “Village” has turned the copy “The Coke Side of Life” into a real, feasible experience

We’ve raised up the “Anti FriXion Squad”. Armed with huge custom pen detectors and handcuffs our special unit raided tens of schools all around Israel

Stage 2 for the “Anti FriXion” campaign. The forbidden pen went underground!