Cannes Zions - Showcasing Israeli creative to the world » volvo http://www.canneszions.com Showcasing Israeli creative to the world Sat, 13 Aug 2011 14:01:38 +0000 en hourly 1 Volvo S80 – Wife http://www.canneszions.com/volvo-s80-the-wife-mccann-erickson/ http://www.canneszions.com/volvo-s80-the-wife-mccann-erickson/#comments Sat, 13 Jun 2009 16:14:58 +0000 Dori / CZ Team http://www.canneszions.com/?p=244 Volvo is a highly desired brand in Israel. Not everybody can drive it, but everybody wants it. Once you actually have one- you still don’t believe it’s yours. That is how we came up with a sequence of three films showing different situations of a Volvo owner having problems believing the car is actually his. The movie shows a car being towed while the owner is watching indifferently because he still can’t believe it’s his.

Click here to view the embedded video.


Click here to view the embedded video.


Click here to view the embedded video.

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