Cannes Zions - Showcasing Israeli creative to the world » saatchi

The Impossible Brief

Dori / CZ Team — Sun, 20 Jun 2010 23:50:49 +0000

Break down the barriers between two nation, Israeli & Palestinians that for a long time have been physically close, yet mentally worlds apart. Rather than ‘out of date’ policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can inspire even political leaders. The most inspiring solutions will be selected by a join panel of Jewish & arabs adman from BBR group. The winner will receive a ticket to the 2011 Cannes Lions and who knows, you may even win a Nobel Peace prize. Click here to enter the minisite.

The Impossible Brief

Elite – Chocolate Outdoor

Dori / CZ Team — Tue, 08 Jun 2010 21:25:00 +0000

Outdoor media campaign for Strauss Elite Chocolate Fingers.

Elite Chocolate Fingers - Baumann Ber Rivnay

Production company: Baram
Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art director: Oren Amiran
Copywriter: Yair Zisser
VP client services: Idit Zuckerman
Account supervisors: Roni Hirshman, Rivi Peled
Planning director: Daniel Weismann
Senior planner: Shira Shaked
Planner: Moran Raphael

Pampers – Dreams

Dori / CZ Team — Wed, 24 Mar 2010 11:58:28 +0000

Effective nappies means a better night’s sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won’t have to end abruptly.

Pampers, Click to enlarge

Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Yuval Zuckerman
Copywriters: Idan Regev
Account director: Idit Zuckerman
Supervisor: Nir Federbush
Account executive: Mimi Cohen
VP planning: David Kosmin
Planner: Guy Gordon

Auto Depot – Winter Check

Dori / CZ Team — Sat, 19 Dec 2009 04:08:54 +0000

Auto Depot invites customers for a free winter safety check.

Auto Depot - Winter checkup, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sason
Copywriters: Eliad Friedman, Guy Gordon
Account director: Yael Ron
Account supervisor: Maya Salamon
Account executives: Yael Hermesh

ACE – Winter 2010

Dori / CZ Team — Sat, 19 Dec 2009 04:02:33 +0000

Winter print campaign for the Ace home improvement and appliances chain.

Ace Home Solutions - Winter 2010, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Udi Ovadia
Copywriter: Oren Shakaroff
Account director: Yael Ron
Account supervisor: Maya Salamon
Account executive: Chen Lantzer

Mazda MX-5 – Use condoms

Dori / CZ Team — Sat, 19 Dec 2009 03:53:19 +0000

Use condoms! Mazda MX-5. There’s only room for two.

Use condoms! Mazda MX-5, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Nadav Pressman
Art Director: Yuval Zuckerman
Copywriter: Idan Regev
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Liran Malka, Yogev Weiss

Ford Focus – Sound System

Dori / CZ Team — Wed, 09 Dec 2009 10:53:58 +0000

The new 2010 Ford Focus with high end sound system with wheel mounted controls.

FordFocus - high end audio system, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sason
Copywriters: Eliad Friedman, Guy Gordon
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Liran Malka, Yogev Weiss

Kosovo – Young Europeans

Dori / CZ Team — Fri, 04 Dec 2009 18:14:12 +0000

The first nation branding campaign for Kosovo kicks off with a 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations. The film focuses on the collective spirit of the youth of Kosovo in building their new country – apt for a nation that is one of the youngest in the world and which has the youngest population in Europe. ‘Kosovo – The Young Europeans’.

Click here to view the embedded video.

Creative director: Shony Rivnay
Art director: Udi Ovadia
VP Planning: David Kosmin
Planning supervisor: Guy Gordon
Account executive: Eyal Moran
Media agency: Zenith Media
Media planner: Ken Granot
VP Production: Dorit Gvili
Production company: Kadishzon
Director: Eric Will
Post Production: JCS

HOT – Magnetic Billboard

Dori / CZ Team — Fri, 30 Oct 2009 20:56:12 +0000

Take the stars home with you. A 140 meter long magnetic outdoor for HOT, Israeli cables TV supplier.

HOT Magnetic Billboard, Click to enlarge

Click here to view the embedded video.

Must – 2nd Hand Gum

Dori / CZ Team — Fri, 30 Oct 2009 19:30:33 +0000

For Sale! MUST Long Last chewing gum, like new, chewed for only two hours. Call 050-7339206

Must - Second Hand Gum, Click to enlarge

Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art director: Michal Gonen
Copywriters: Ori Slonim, Tomer Reuveni
Account director: Idit Zukerman
Account supervisors: Roni Hershman, Rivi Peled

Moulinex Blenders – Blended

Dori / CZ Team — Mon, 12 Oct 2009 16:33:17 +0000

Download audio file (muly1.mp3)

Download audio file (muly2.mp3)

Download audio file (muly3.mp3)

Download audio file (muly4.mp3)

Download audio file (muly5.mp3)

TNT Fashion – Swine Flu

Dori / CZ Team — Sat, 03 Oct 2009 17:41:01 +0000

TV spot for TNT Fashion, Winter 2010 collection.

Click here to view the embedded video.

Bekol – Siren

Dori / CZ Team — Thu, 10 Sep 2009 13:31:32 +0000

On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen. It was a perfect opportunity to draw attention to one of Israel’s charities called ‘Bekol’ – meaning ‘Loud’ – that helps young deaf people become fully integrated into society

Click here to view the embedded video.

Tefal – Heats in 3 Seconds

Dori / CZ Team — Tue, 30 Jun 2009 10:54:03 +0000

Tefal’s Quick & Hot kettle heats up in three seconds.

Download audio file (Tefal_Eng_v1.mp3)

Pantene – Phone Call

Dori / CZ Team — Sat, 20 Jun 2009 13:07:06 +0000

Objective: Increase awareness of Pantene’s ‘damage repair’ concept and drive emotional bonding with consumers.

Solution: A unique integrated creative approach involving simultaneous use of internet and cellular technology where the user got a call from a super-model. Interaction with target audience began on the banner. The banner had a teaser message from the celebrity model Shiraz Tal who asked the user for her cellphone number in order to give her a call. The user filled in her details and immediately received a call from Shiraz, who had a friendly ‘chat’ with her. The user received the perfect illusion of a true conversation with Shiraz who appeared on her computer screen and simultaneously spoke to her on the phone. When the voice session ended the user also got an sms from Shiraz with a cellular ‘coupon’.

The Viral Effect: After having such a fun and engaging experience, a high percentage of users wanted to send it to their friends. The “send to a friend” feature created even a stronger and more surprising experience because the friend received the impression that Shiraz already knew her name and phone number (the sender had already filled in her friend’s details on the site).

Results: The campaign created a big buzz in Israel.Over 30,000 users went through the interactive experience and got the call from Shiraz Tal.The blogosphere got loaded with discussions regarding the campaign and the brand.During the campaign period Pantene penetration in Israel went up by 28% and sales went up by 30% (Nielsen h.h.p). Click here to view the minisite (hebrew).

Click here to view the embedded video.

Pelephone – The Billionaire

Dori / CZ Team — Wed, 17 Jun 2009 13:21:38 +0000

Arcadi Aleksandrovich Gaydamak is a Russian-Israeli billionaire businessman. Saatchi & Saatchi interactive harnessed him to be the online presenter for a unique interactive campaign for Pelephone, one of Israel’s leading mobile supplier.

Pampers – Baby Search

Dori / CZ Team — Thu, 11 Jun 2009 13:34:45 +0000

A special search engine for pampers. “Baby Search” shows you how far your baby will go with the new pampers. Click here to launch baby search.

Baby Search - Click on the image to launch the site