Viewing all campaigns tagged under Cyber

Water& – Help Bibi

Agency(ies): Twenty Three

The first one that will video himself handing Bibi a bottle of Water& will be awarded with 10,000 NIS. The catch, Israel’s PM is one of the most secured people on this planet


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Christina Aguilera – eHangers

Agency(ies): WEBSENSE Group

Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”


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YES – Deus AI

Agency(ies): McCann Digital

How do you launch a TV series for teens, about an A.I. computer program gone wild? You create it in real life! This is what we did with “yes” satellite TV’s series DEUS


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Pantene – Phone Call

Agency(ies): Saatchi & Saatchi interactive

A unique integrated creative approach involving simultaneous use of internet and cellular technology where the user got a call from a super-model


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Clalit – Sara Weinstock

Agency(ies): Twisted

Meet Mrs. Sara Weinstock – a full-time Jewish mother, worried about losing her daughter. She posts an online blog to fight the new service which would aim to replace her


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Clalit – Kidsourcing

Agency(ies): Twisted

We created a fictitious company named “Kidsourcing” run by Amos Keidar, an ambitious entrepreneur.


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Nokia – The Race

Agency(ies): McCann Digital

Building the world’s first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users’ text messages


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e-Dologic – None Site

Agency(ies): e-Dologic

As a leading interactive company, we implemented an innovative approach in building our new website


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Orange – Lights Off

Agency(ies): Y&R Interactive

Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights


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Bezeqint – Internet Awards

Agency(ies): e-Dologic

The first Israeli internet awards, as part of a new strategy: “The internet is you”, a strategy that was derived from the belief that the web surfers are the ones that create the internet


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Bamba – Stolen Snack

Agency(ies): e-Dologic

A “quest game” that improves thinking skills in kids and encourages them to surf the net together with their parents


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Pelephone – The Billionaire

Agency(ies): Saatchi & Saatchi interactive

Arcadi Aleksandrovich Gaydamak is a Russian-Israeli billionaire businessman. Saatchi & Saatchi interactive harnessed him to be the online presenter for a unique interactive campaign for Pelephone


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YES – The Couch

Agency(ies): McCann Digital

Launching a new 24/7 reality TV channel, in an already cluttered world of reality shows. The solution: Extreme banner interaction for the first time in history: a reality show on a banner ad


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Clalit – Sigi Tabak

Agency(ies): McCann Digital

A Viral campaign called Sigi Tabak to get Israeli youth to stop smoking


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Yellow Pages – The Psychic

Agency(ies): Y&R Interactive

To promote and bring maximum people to the Yellow Pages’ website, d.co.il, we asked local advertising celebrity, G.Yafit, to do “powerful psychic”


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Cellcom – P.R. man

Agency(ies): McCann Digital

Breakthrough personalization, assuring the target audience they’re CV’s are personally read and delivered to Cellcom’s HR division. 2 very special presenters were recruited for this campaign


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Crocker – Nice Ass

Agency(ies): e-Dologic

Crocker was re-branded under the promise: “Have a Nice Ass”. The goal of the internet campaign was to assist the re-branding by strengthening its relevance


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Panda = Bingo

Agency(ies): McCann Erickson

McCann Erickson’s Self promo viral video


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Pampers – Baby Search

Agency(ies): Saatchi & Saatchi interactive

A special search engine for pampers. “Baby Search” shows you how far your baby will go with the new pampers.


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Internet Shutdown

Agency(ies): Y&R Interactive

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap


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