How do you launch a TV series for teens, about an A.I. computer program gone wild? You create it in real life! This is what we did with “yes” satellite TV’s series DEUS
A unique integrated creative approach involving simultaneous use of internet and cellular technology where the user got a call from a super-model
Building the world’s first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users’ text messages
As a leading interactive company, we implemented an innovative approach in building our new website
Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights
The male cheerleading squad. A special unit of guys that over used their mother’s feminine soap and became very feminine themselves
The first Israeli internet awards, as part of a new strategy: “The internet is you”, a strategy that was derived from the belief that the web surfers are the ones that create the internet
A “quest game” that improves thinking skills in kids and encourages them to surf the net together with their parents
Launching a new 24/7 reality TV channel, in an already cluttered world of reality shows. The solution: Extreme banner interaction for the first time in history: a reality show on a banner ad
To promote and bring maximum people to the Yellow Pages’ website, d.co.il, we asked local advertising celebrity, G.Yafit, to do “powerful psychic”
Breakthrough personalization, assuring the target audience they’re CV’s are personally read and delivered to Cellcom’s HR division. 2 very special presenters were recruited for this campaign
Crocker was re-branded under the promise: “Have a Nice Ass”. The goal of the internet campaign was to assist the re-branding by strengthening its relevance
On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap
