Viewing all campaigns tagged under cyber lions 2009

YES – Deus AI

Agency(ies): McCann Digital

How do you launch a TV series for teens, about an A.I. computer program gone wild? You create it in real life! This is what we did with “yes” satellite TV’s series DEUS


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Pantene – Phone Call

Agency(ies): Saatchi & Saatchi interactive

A unique integrated creative approach involving simultaneous use of internet and cellular technology where the user got a call from a super-model


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Clalit – Sara Weinstock

Agency(ies): Twisted

Meet Mrs. Sara Weinstock – a full-time Jewish mother, worried about losing her daughter. She posts an online blog to fight the new service which would aim to replace her


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Clalit – Kidsourcing

Agency(ies): Twisted

We created a fictitious company named “Kidsourcing” run by Amos Keidar, an ambitious entrepreneur.


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Nokia – The Race

Agency(ies): McCann Digital

Building the world’s first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users’ text messages


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e-Dologic – None Site

Agency(ies): e-Dologic

As a leading interactive company, we implemented an innovative approach in building our new website


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Orange – Lights Off

Agency(ies): Y&R Interactive

Using the insight that when lights go out in the cinema it’s the signal that puts us in the mood, we created a site that opens only if you switch off the room lights


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AXE – Cheerleading Squad

Agency(ies): McCann Digital

The male cheerleading squad. A special unit of guys that over used their mother’s feminine soap and became very feminine themselves


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Bezeqint – Internet Awards

Agency(ies): e-Dologic

The first Israeli internet awards, as part of a new strategy: “The internet is you”, a strategy that was derived from the belief that the web surfers are the ones that create the internet


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Bamba – Stolen Snack

Agency(ies): e-Dologic

A “quest game” that improves thinking skills in kids and encourages them to surf the net together with their parents


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YES – The Couch

Agency(ies): McCann Digital

Launching a new 24/7 reality TV channel, in an already cluttered world of reality shows. The solution: Extreme banner interaction for the first time in history: a reality show on a banner ad


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Cellcom – P.R. man

Agency(ies): McCann Digital

Breakthrough personalization, assuring the target audience they’re CV’s are personally read and delivered to Cellcom’s HR division. 2 very special presenters were recruited for this campaign


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Crocker – Nice Ass

Agency(ies): e-Dologic

Crocker was re-branded under the promise: “Have a Nice Ass”. The goal of the internet campaign was to assist the re-branding by strengthening its relevance


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