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Hish Gad – @ParisHilton

Dori / CZ Team — Thu, 10 Jun 2010 13:57:48 +0000

TV ad starring Paris Hilton for ‘Hish Gad’ – Israel State Lottery, Miphal Hapayis.

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Erroca Eyewear – Climate Change

Dori / CZ Team — Sat, 20 Mar 2010 17:32:38 +0000

“Some will do everything it takes to wear them”

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ML Women – David

Dori / CZ Team — Sat, 20 Mar 2010 17:23:29 +0000

TV spot for ML Women Fashion, Featuring Noa Tishby.

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VP Creative: Eldad Weinberger
Creative Director: Ido Ben-Dor
Art Director: Mel Caspi
Copywriter: Sahar Lewenstein
Account Management: Amit Mashiah, Saar Naim, Michal Gluek, Libby Katan-Naor
Planning: Anat Segal, Maayan Keller
Producers: Neva Zerach, Ilit Barzilay
Director: Guy Sagi
Editor: Noam Weissman
Original Music: Tomer Biran
Production Company: Gustavo Productions
Post House: Primus

Pepsi Max – Mini Can

Dori / CZ Team — Fri, 04 Dec 2009 18:37:26 +0000

TV advert for Pepsi Mini Max only 150ml.

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Chief Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Liast
Copywriter: Ronen Levin
Account Executive: Adi Cohen
Account Supervisor: Keren Bacar
Account Manager: Noa Mor
Producer: Noga Sagi, Omer Kendel
Film Director: Yshai Karni
Music: Tomer Biran

Kosovo – Young Europeans

Dori / CZ Team — Fri, 04 Dec 2009 18:14:12 +0000

The first nation branding campaign for Kosovo kicks off with a 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations. The film focuses on the collective spirit of the youth of Kosovo in building their new country – apt for a nation that is one of the youngest in the world and which has the youngest population in Europe. ‘Kosovo – The Young Europeans’.

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Creative director: Shony Rivnay
Art director: Udi Ovadia
VP Planning: David Kosmin
Planning supervisor: Guy Gordon
Account executive: Eyal Moran
Media agency: Zenith Media
Media planner: Ken Granot
VP Production: Dorit Gvili
Production company: Kadishzon
Director: Eric Will
Post Production: JCS

Optalgin – Strong Pains

Dori / CZ Team — Fri, 30 Oct 2009 19:35:12 +0000

TV campaign for Optalgin (Teva), strong for strong pains.

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Client: TEVA Optalgin
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaniv Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Executive Client Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Manager: Revital Levy
Planning Director: Yehoram Davidi
Planner: Liron Shecter
Office Producer: Shira Robas
Production Company: Gefen Productions
Director: Eyal Gefen
Photographer: Dani Shneior
Post: Primus
Sound: SoundHouse

TNT Fashion – Swine Flu

Dori / CZ Team — Sat, 03 Oct 2009 17:41:01 +0000

TV spot for TNT Fashion, Winter 2010 collection.

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Tana Water – The Inventor

Dori / CZ Team — Sat, 12 Sep 2009 18:48:02 +0000

Humoristic TV campaign for Tana Water, leading manufacturers of drinking water systems.

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Tasters Choice – Time Flies

Dori / CZ Team — Thu, 10 Sep 2009 09:09:42 +0000

‘Time flies, enjoy everyday special moments’. TV spot for Nescafé Tasters Choice.

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Citroën C5 – Flat World

Dori / CZ Team — Thu, 27 Aug 2009 17:54:40 +0000

The new Citroën C5 TV commercial – “Is The World Flat, After All”.

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Director: Eli Sverdlov
Music: Eilon Zarmon

EcoOcean – Turtle

Dori / CZ Team — Fri, 19 Jun 2009 21:40:48 +0000

EcoOcean is an Israeli non-profit organization acting to maintain a healthy marine environment in the eastern Mediterranean and the Red Sea. The organization was established by a group of Israeli scientists in 2002 and has since been conducting research and running ecological education programs.

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AIDS Task Force – Doubt

Dori / CZ Team — Fri, 19 Jun 2009 05:33:55 +0000

The objective: To mark the “International AIDS Day”, increase awareness to the dangers of unprotected sex and have more people get HIV tested. Every time you have unprotected sex a nagging little doubt is born. The kind you just can’t get rid of.

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Israeli Lottery – Missing Danny

Dori / CZ Team — Thu, 18 Jun 2009 22:10:28 +0000

Office workers tell us a moving story about their missing colleague Danny: What a wonderful person, a great employee and a caring friend he was, and how everybody appreciated and loved him. They tell about the state of shock and the grief they’re in since the day he vanished, and how they kept his cubicle exactly as it was, trying to keep his memory and the hope for his return alive. The Lottery logo reveals the real reason for Danny’s disappearance. He had won the lottery, and simply took off without bothering to inform anyone at his last workplace.

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Direct Insurance – Catastrophe

Dori / CZ Team — Thu, 18 Jun 2009 21:47:26 +0000

Idea: Demonstrate catastrophe happens at the most unexpected time and place.

Objective: Promote the new Direct Insurance “Catastrophe Coverage policy” that covers unpredictable damage.

Creative Execution: Burn up the commercial at the cinema. Show unpredictable damage can happen even at the cinema… even to direct insurance itself. During a live cinema screening, our Direct Insurance commercial, staring “Murphy” (from Murphy’s Law that states that “whatever can go wrong will go wrong” burnt up Live before the eyes of all people in the cinema. NOTE: In 2008, at most modern cinemas complexes, such an interruption stands out more than ever.

Results: As a direct company, Direct Insurance knows exactly how many calls and sales every ad generates. However, the “Burnt Ad” was unusually effective and delivered better results than a regular ad: +14.8% more proposals (July 08 vs. July 07) +50.4% more proposals (July 08 vs June 08) Note: The commercial also ran on TV. These results include cinema and TV.

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Nikol – One Time Ad

Dori / CZ Team — Thu, 18 Jun 2009 16:10:21 +0000

You’ll only see this ad once. A one time only commercial for Nikol.

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013 Netvision – Hide & Seek

Dori / CZ Team — Tue, 16 Jun 2009 21:36:14 +0000

The 013 Netvision movie demonstrates that through the use of 013 Netvision’s international calls and fast Internet connection everything and everyone you love is at your fingertips. The story that tells the tale is a children’s game of hide and seek, only this time, it crosses boarders and continents.

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Cancer Association – The Call

Dori / CZ Team — Mon, 15 Jun 2009 21:38:59 +0000

The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose Fire Alarm bells as a symbol for mental reminders, and designed our frame in a way that implies female anatomy.

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Alrin Nasal Spray – Umbrella

Dori / CZ Team — Mon, 15 Jun 2009 21:33:25 +0000

A man goes to the pharmacy and buys a nose spray. He uses it And it works better than expected.

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El Al – Future Airplanes

Dori / CZ Team — Mon, 15 Jun 2009 05:05:57 +0000

TV ad for El Al Airlines.

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Direct Insurance – Desktop

Dori / CZ Team — Sun, 14 Jun 2009 05:10:16 +0000

TV ad for Direct Insurance online services.

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Volvo S80 – Wife

Dori / CZ Team — Sat, 13 Jun 2009 16:14:58 +0000

Volvo is a highly desired brand in Israel. Not everybody can drive it, but everybody wants it. Once you actually have one- you still don’t believe it’s yours. That is how we came up with a sequence of three films showing different situations of a Volvo owner having problems believing the car is actually his. The movie shows a car being towed while the owner is watching indifferently because he still can’t believe it’s his.

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Cancer Association – Memos

Dori / CZ Team — Fri, 12 Jun 2009 23:38:18 +0000

The objective of this ad is to remind women over the age of 50 to get a mammogram check-up every two years. We chose sticky notes as a symbol for mental reminders, and designed our frame in a way that implies female anatomy.

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Orange – Polar Bears

Dori / CZ Team — Fri, 12 Jun 2009 21:47:44 +0000

Together, everything connects. Orange one of Israel’s leading mobile suppliers is introducing three new services: internet, landline & media.

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Walla! – Something Bigger

Dori / CZ Team — Fri, 12 Jun 2009 16:04:23 +0000

TV ad for Walla!, Israel’s leading online portal.

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ISRAIR – Crying Baby

Dori / CZ Team — Wed, 10 Jun 2009 22:02:44 +0000

On every flight there is a crying baby, so why pay more? TV ad to ISRAIR (Israeli Airlines).

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Honda – Hooker

Dori / CZ Team — Tue, 09 Jun 2009 23:48:34 +0000

You’ll forget it’s a family car. TV ad for Honda.

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Aids Task Force – Sex

Dori / CZ Team — Tue, 09 Jun 2009 23:43:02 +0000

Prayin to God won’t help. Wear a condom. TV ad for Israeli Aids Task Force.

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McDonald’s – Pulp Fiction

Dori / CZ Team — Mon, 08 Jun 2009 21:58:41 +0000

“Pulp Fiction” - TV ad for McDonald’s Israel.

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