Coca Cola – Like Machine
Agency(ies): Publicis E-Dologic
A new development using RFID enables people to perform a Facebook LIKE in the real world
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A new development using RFID enables people to perform a Facebook LIKE in the real world
In exchange for bottle caps and a small fee, youths spend 72 hours at the Coca Cola Hotel in the “Coca Cola Village”. The “Village” has turned the copy “The Coke Side of Life” into a real, feasible experience