Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate

We used a unique media approach to help give an extra push. On the top area of the classified page we inserted a ‘hand written’ reminder

The Orthodox have a well-accepted belief (and religious commandment) of aiding the weak. Our idea was to connect this belief to Biomat: Biomat helps you help the needy

One of YouTube Cannes Young Lions 48 Ad Contest winners is Guy Dayan, Mizbala’s Creative Director

Self promo video for Y&R Interactive after winning 5 Cannes Lions Awards

On July 12th 2006, 2 Israeli soldiers were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap

Text messaging while driving prevents you from seeing what really matters.