Cannes Zions - Showcasing Israeli creative to the world » Self Promo

Fake Case Study

Dori / CZ Team — Sat, 19 Jun 2010 13:57:07 +0000

McCann Erickson was looking for young creative talents. In order to demonstrate the need for those talents, they’ve created a fake case study about a failed campaign that led to clients leaving the agency.

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Twenty Three+Bogusky

Dori / CZ Team — Sat, 19 Jun 2010 13:37:05 +0000

Twenty Three, a new advertising agency from Tel Aviv, was looking for a creative way to draw worldwide attention to their new agency. The Solution: Adding a high profile partner to their agency by creating a fake hijacking story of Alex Bogusky fan page on Facebook and demanding a ransom of 1$ worth of company shares from Alex.

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CEOs.com – Self Promo

Dori / CZ Team — Wed, 24 Mar 2010 12:20:07 +0000

Mission: Most of our agency projects come from joint work with major full service agencies. As part of our networking tradition, each year our agency focuses on one target audience that works in the Israeli advertising community (e.g account managers, creative directors), and wishes them a happy Jewish new year in a unique & personal way. This year we chose to focus on the ‘top dogs’; the CEOs.

Solution: We bought over 50 .com domains consisting of the names of the CEOs and SEO’d them for a couple of months until they were one of the first organic results when searching on Google. We then turned to the local press and the party started.

Results: We got extensive news coverage on all Advertising & Marketing news sites, blogs and forums with over 700,000 visits to all the domains during this one year promotion. 50% of all CEOs claimed their domains, which were given to them freely and 30% of them started a blog or used the domain for social purposes. A lot of joint work and new collaborations emerged from this promotion that cost less than 350$ (we even used Go Daddy Coupons!!).

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CEOs Dot Com - Click to enlarge

Creative Directors: Guy Dayan, Dori Ben israel
Illustrator: Elite Avni Sharon

Self Promo – ‘The Box’

Dori / CZ Team — Sat, 01 Aug 2009 02:49:07 +0000

The Brief: How to inform your clients that their advertising agency is moving to a new address in a creative and buzz-making way?

Solution: In times of recession there are 2 words everyone fear the most: you’re fired!

2 viral ads were produced describing employees misinterpreting a box on their desk, for a lay-off sign, thus blowing some steam on their Creative Director/ CEO.

Results: Shortly after submission the ads became the hot topic of discussion all around the country from agency’s clients to common people outside the advertising industry. mainly Because of handling a topical and painful issue as lay-offs during the economic crisis in a fun way. Furthermore, the ads got extensive media coverage in prominent blogs, News sites and leading Radio shows. generating a huge buzz and overwhelming wall-to-wall compliments.

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Executive Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Tamar Dvir
Copywriter: Ran Allon
Production: Noga Sagi, Natalie Shazar

TVW – Rocket Boys

Dori / CZ Team — Sat, 20 Jun 2009 22:07:16 +0000

A self promo viral video created by “The Viral Workshop” for 2008 new years eve.

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Advertised brand: The Viral Workshop
Creative Director: Yoni Zigler
Cinematography: Nadav Hekselman
Producer: Udi Soffer
Director: Yoni Zigler
Production Designer: Li Levi
Voice Over: Noam Aviram
Music: Itamar Ziegler
Post Production: 10Fingers.tv

e-Dologic – None Site

Dori / CZ Team — Fri, 19 Jun 2009 21:24:49 +0000

As a leading interactive company, we implemented an innovative approach in building our new website: Instead of a standard website that is located in one address and waits for the surfers to enter – we brought the website to the surfers. The website is now scattered like “branches” around the web in websites where surfers already visit, and with tags they can easily get from one place to another.

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Self Promo – Lion In Zion

Dori / CZ Team — Tue, 16 Jun 2009 05:01:16 +0000

Self promo video for Y&R Interactive after winning 5 Cannes Lions Awards.

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Panda = Bingo

Dori / CZ Team — Fri, 12 Jun 2009 16:39:31 +0000

McCann Erickson’s self promo viral video.

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Save The Children

Dori / CZ Team — Mon, 08 Jun 2009 16:49:38 +0000

Brief: The Challenge Good employees are hard to find. Good copywriters are even harder. We wanted to reach as many young potential copywriters as possible However, we wanted to make sure, those who answer the call are also ready to work hard and long hours

Execution: We sent the video to every advertising and copywriting school in the country, and uploaded it in every ad forum and ad blogs. This helped us reach nearly 95% of the relevant professional population, Israel’s advertising community.

Solution: The Creative Solution We decided to create a viral video that would generate a mouth-to-ear response. With the help of the children of our Executive Creative Director (these are his real children), we showed a humoristic perspective of their lives look like while dad is at the office. With it we delivered an emotional message: Help these miserable children – send me your CV’s.

Result: The Result A stunning effect: In just 3 days, more than 200 young copywriters sent their CV’s. The best one of them is currently working at the agency. The Children were saved…

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Save the children - Click to enlarge