Pilot FriXion – Securiy Check

Pilot FriXion Erasable Gel Ink Pen was due to be launched in Israel.

Insight \ Concept: Students can cheat  and manipulate their grades with this new revolutionary pen.

Solution: We’ve raised up the “Anti FriXion Squad”. Armed with huge custom pen detectors and handcuffs our special unit raided tens of schools all around Israel, searching & arresting students who uses the forbidden pen.

Synopsis: At the beginning the students were faced with a security checking point, after twenty meters they encountered with our crook who gave them free FriXion pens and told them not to listen to the “Anti FriXion” propaganda.

Results: Great interaction with targeted audience & unprecedented ROI, Pilot’s most successful launching campaign ever in Israel.

Anti FriXion unit logo - Click to enlarge