Pilot FriXion – Securiy Check

Navigation: « EcoOcean – Turtle :: Clalit – Kidsourcing » Category: Direct Agency: Mizbala Released: 2008
VN:F [1.3.1_645]
Rating: 9.0/10 (2 votes cast)

Pilot FriXion Erasable Gel Ink Pen was due to be launched in Israel.

Insight \ Concept: Students can cheat  and manipulate their grades with this new revolutionary pen.

Solution: We’ve raised up the “Anti FriXion Squad”. Armed with huge custom pen detectors and handcuffs our special unit raided tens of schools all around Israel, searching & arresting students who uses the forbidden pen.

Synopsis: At the beginning the students were faced with a security checking point, after twenty meters they encountered with our crook who gave them free FriXion pens and told them not to listen to the “Anti FriXion” propaganda.

Results: Great interaction with targeted audience & unprecedented ROI, Pilot’s most successful launching campaign ever in Israel.

YouTube Preview Image

Anti FriXion unit logo - Click to enlarge

Anti FriXion unit logo - Click to enlarge


, , , , , , , , , , , ,
  • E-mail this story to a friend!
  • RSS
  • Turn this article into a PDF!
  • Print this article!
  • Twitter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • StumbleUpon
  • blogmarks
  • Live
  • MySpace
  • Netvibes
  • Ping.fm
  • Reddit
  • ThisNext
  • MSN Reporter
  • Wikio
  • Yahoo! Bookmarks

Comments are closed.