Orbit – Juicy Outdoor

Navigation: « Samsung – Wrinkle Free :: HOT Cables – 1 Million » Category: Outdoor Agency: Gitam BBDO Released: July 2009
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Rating: 8.7/10 (3 votes cast)

The goal was to emphasis the juicy filling inside the gum. Two types of special outdoor media were created:
1. Poster: illustrating a juicy fluid, spilled from the gum, all the way to the floor.
2. Bus Station Poster: A puddle of juicy fluid was placed underneath the poster, inside the bus station, creating the feeling that the gum is dripping.

Fruity filling gum - Click to enlarge

Fruity filling gum - Click to enlarge

Fruity filling gum - Click to enlarge

Fruity filling gum - Click to enlarge

credits
Chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Production: Daniel Eshel and Noga Sagi
Illustrator: Alex Melik Adamov


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