Spotlight: Nir Refuah

Nir Refuah

Nir Refuah,(Twitter, Facebook) 31, Head of content development, Social media @ McCann Digital (Mccann Erickson) Agency Israel. Nir has 14 years experience in creating content & online web interaction.

Founder & CEO of “Othello” -1 ^st Israeli social network for journalist and artists (1996-1998),
Co-editor @ Tapuz portal and Head of content development @ Walla! communications.

Since 2008 – guiding McCann Digital brands into the new world of Social Media interaction.

Latest work (2009)

Social Media
Samsung galaxy twitter Challenge (#samsungalaxy)
Leumi – Will be beseder (Site)

Facebook Applications
Dove Therapy rate your hair (App)
Volvo c30 (App)
Axe chocolate hunt (App)

Creative 1.0
Samsung All-Touch (Site)
Opticana wrong URL microsite

Social Media
yes TruBlood – Blogger2Vampire
Life on omnia
Diesel – Only the brave

Products
SMMS – Social media managment System
The Social Banner – Mekusharim