Latet – Silent Protest

The Challenge: To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause.

The Creative solution: To create a buzz so loud no one could ignore it, using the strongest tool available: a silent protest. For this we chose the most important protest place in Israel, Rabin Square in Tel Aviv. The square was filled with 10,000 human-like cardboard “demonstrators”, all carrying the same writing: “One million hunger in silence”.