Latet – Silent Protest

Navigation: « Israeli Food Bank – Plates :: Walla! – Something Bigger » Category: Media, Public Interest Agency: Shalmor Avnon Amichay / Y&R Released: 2007
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The Challenge: To make every possible person aware of the hunger of 1,000,000 Israelis and raise the public awareness, as well as donations, to the cause.

The Creative solution: To create a buzz so loud no one could ignore it, using the strongest tool available: a silent protest. For this we chose the most important protest place in Israel, Rabin Square in Tel Aviv. The square was filled with 10,000 human-like cardboard “demonstrators”, all carrying the same writing: “One million hunger in silence”.

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