Israeli Rugby – Got Rugby!

Navigation: « Self Promo – ‘The Box’ :: Samsung – Wrinkle Free » Category: Cyber Agency: Mizbala & Bee Creations Released: July 2009
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Rating: 9.3/10 (10 votes cast)

How do you promote an unknown sports in Israel with an extremely low budget? you crash an airplane… with a rugby ball! The viral campaign created a huge buzz (and panic) in Israel and appeared twice on Israel’s leading TV channel, Blogs, Forums, Sporting portals and was featured on numerous video sharing sites. Now everybody knows that ‘Israel’s Got Rugby!’

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credits
Creative Director: Guy Dayan
Director: Lior Geller
Creative: Doron Drechsler, Dori Ben Israel
Producer: Libby Tishler
Post Production: Oded Grannot
Website: Bee Creations (Eran Bacharach)


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