Israeli Food Bank – Plates
Navigation: « Pampers – Baby Search :: Latet – Silent Protest » Category: Ambient, Public Interest Agency: Shalmor Avnon Amichay / Y&R Released: 2008Too many people eat on the streets. When a daily object becomes a new media. Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger. Real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement. The plates don’t just carry food anymore.
israeli food bank, new media, plates, promo lions, Public Interest, shalmor avnon amichay, Y&R Israel, Young & Rubicam Israel



























