Cancer Association – Towels
Navigation: « Twitter – @KinneretStatus :: Citroën C5 – Flat World » Category: Promo, Public Interest Agency: Gitam BBDO Released: August 2009In order to increase awareness to sun damages and skin cancer, 50 towels with a coal grill print on them were placed on Tel Aviv’s busiest beach. The activity obtained wide media coverage; on TV, local news papers and internet.
Sun exposure kills - Click to enlarge
cancer, Daniel Zaxs, gitam bbdo, israeli Cancer Association, Promo, promotion, Public Interest, Towels
