Hugo Boss – Personal Msg

Navigation: « TNT Fashion – Swine Flu :: Moulinex Blenders – Blended » Category: Direct, Promo Agency: Mizbala Released: August, 2009
VN:F [1.3.1_645]
Rating: 8.0/10 (8 votes cast)

Concept: ‘Wear it with passion’ on your everyday moments of joy.

Solution: We spotted three target audience on Israeli everyday “moments of joy” and created a personal message for each one, consisted of a branded envelope with the message and a perfume sample.

Scenarios: Women on a wild shopping spree. IDF Soldiers, going home from the base. Women on a lunch break from the office.

Results: High sales especially in retail stores near the base who run out of the perfume during the 3 hours of activity.

Hugo 'Boss Orange' - Click to enlarge

Hugo 'Boss Orange' - Click to enlarge


, , , , , , , , , , , , , ,
  • E-mail this story to a friend!
  • RSS
  • Turn this article into a PDF!
  • Print this article!
  • Twitter
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • Yahoo! Buzz
  • Technorati
  • LinkedIn
  • StumbleUpon
  • blogmarks
  • Live
  • MySpace
  • Netvibes
  • Ping.fm
  • Reddit
  • ThisNext
  • MSN Reporter
  • Wikio
  • Yahoo! Bookmarks

Comments are closed.