Hugo Boss – Personal Msg
Navigation: « TNT Fashion – Swine Flu :: Moulinex Blenders – Blended » Category: Direct, Promo Agency: Mizbala Released: August, 2009Concept: ‘Wear it with passion’ on your everyday moments of joy.
Solution: We spotted three target audience on Israeli everyday “moments of joy” and created a personal message for each one, consisted of a branded envelope with the message and a perfume sample.
Scenarios: Women on a wild shopping spree. IDF Soldiers, going home from the base. Women on a lunch break from the office.
Results: High sales especially in retail stores near the base who run out of the perfume during the 3 hours of activity.
Hugo 'Boss Orange' - Click to enlarge
boss orange, diplomat distributors 1968 ltd, Direct, hugo boss, hugo boss orange, mizbala, P&G, perfume, procter & gamble, procter and gamble, Promo, promotion, Sharon Pascaru Bareket, sienna miller, women
