Spotlight: Gideon Amichay

Written by: Dori / CZ Team
Gideon Amichay

Gideon Amichay

Gideon Amichay, 46, Chief Creative Officer and partner of Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel. A member of the worldwide creative council of Young & Rubicam.

Started his career as a cartoonist- published in all the major newspapers in Israel and in The New Yorker, 1995. Creative Director since 1990.


Graduated from Berlin School of Creative Leadership With an EMBA (HONORS) in Creative Leadership (2008).

Graduated from Bezalel Art Academy, Jerusalem, with a B.A (HONORS) in Graphic Design/Visual Communication (1990).


Cannes 2009 – 4 Lions, 7 Shortlists

Cannes Lions 2008 – 5 Lions, 11 Shortlists

The New York Festival 1999 – The Grand Prix

International Awards:

Cannes Lions, D&AD, Clio awards, One Show, Epica, Eurobest, FAB Awards, The New York Festival, Cresta and the Golden Drum.

Israel Awards:

Israel Agency of the Year: 2007, 2006, 2005, 2003, 2000, 1999, 1998.

Israel Campaign of the Year: 2006, 1998.

Shalmor Avnon Amichay on Canneszions.

Y&R Tel Aviv Logo

Y&R Tel Aviv Logo