Canneszions.com - Showcasing Israeli creative to the world

ELEM – Not Welcome

Dori / CZ Team — Mon, 01 Feb 2010 13:59:02 +0000

Ambient PSA for ELEM – Youth In Distress In Israel. Hundreds of fake door mats with the words “Not Welcome” printed on them, were placed outside houses in Tel Aviv.

Israeli Youth In Distress, Click to enlarge

Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach

Yellow Pages – X-ray

Dori / CZ Team — Mon, 01 Feb 2010 13:42:55 +0000

To demonstrate Yellow Pages classification “X-ray”, Shalmor Avnon Amichay created an ad that reveals the message when page is turned.

Yellow Pages, X-ray - Click to enlarge

Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Karmel Kamal Abuzlaf
Copywriter: Lior Shoham
Photographer: Menachem Reiss
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen Barazani
Account Manager: Ester Smilg

Windows 7 – Don’t Forget

Dori / CZ Team — Fri, 15 Jan 2010 15:17:15 +0000

Don’t forget to upgrade. Microsoft Windows 7.

Don't forget to upgrade. Windows7

Creative Director: Moti Rubinstein
Art Director: Sagit Ben-Ami
Copywriter: Uri Shoham
Photographer: Yaron Itschakov

Renault Koleos – Croissant

Dori / CZ Team — Fri, 15 Jan 2010 15:03:01 +0000

Renault Koleos The New French Off-Road Vehicle.

Renault Koleos The New French Off-Road Vehicle

Chief Creative Director: Yigal Shamir
Creative Director: Dudi Ben Simon
Art Director: Dudi Ben Simon
Copywriter: Yael Ben Yehuda

Parks Authority – Who?

Dori / CZ Team — Fri, 15 Jan 2010 14:51:07 +0000

Who will clean up after you leave? keep nature clean, keep wild life alive. Press campaign for the Israeli Nature and Parks Authority.

Who will clean up after you leave? Click to enlarge

Chief Creative Officer: Guy Bar
Creative Directors: Igal Hazan
Art Director: Yuval Davidov, Gal shkedi
Copywriter: Orel Bitan
Illustrator: Gal Shkedi
Account team: Adi Cohen, Eldar Avraham, Yonatan Regev

Elmex – Bowling Balls

Dori / CZ Team — Fri, 15 Jan 2010 14:40:32 +0000

An ambient campaign for Elmex Toothpaste, no cavities – no holes.

Dude, where are the holes? Click to enlarge

Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaniv Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Production: Hagai Ramati

PSA – Don’t Drink & Drive

Dori / CZ Team — Fri, 15 Jan 2010 14:24:41 +0000

Public interest press campaign, Don’t Drink & Drive.

Don't Drink & Drive, Click to enlarge

Auto Depot – Winter Check

Dori / CZ Team — Sat, 19 Dec 2009 04:08:54 +0000

Auto Depot invites customers for a free winter safety check.

Auto Depot - Winter checkup, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sason
Copywriters: Eliad Friedman, Guy Gordon
Account director: Yael Ron
Account supervisor: Maya Salamon
Account executives: Yael Hermesh

ACE – Winter 2010

Dori / CZ Team — Sat, 19 Dec 2009 04:02:33 +0000

Winter print campaign for the Ace home improvement and appliances chain.

Ace Home Solutions - Winter 2010, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Udi Ovadia
Copywriter: Oren Shakaroff
Account director: Yael Ron
Account supervisor: Maya Salamon
Account executive: Chen Lantzer

Mazda MX-5 – Use condoms

Dori / CZ Team — Sat, 19 Dec 2009 03:53:19 +0000

Use condoms! Mazda MX-5. There’s only room for two.

Use condoms! Mazda MX-5, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Nadav Pressman
Art Director: Yuval Zuckerman
Copywriter: Idan Regev
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Liran Malka, Yogev Weiss

Toshiba LED – Has Arrived

Dori / CZ Team — Wed, 09 Dec 2009 11:11:15 +0000

Print ad for Toshiba’s new LED TV Series.

Toshiba LED TV, Click to enlarge

Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Alon Zaid
Copywriter: Shuki Berg
Photographer/Illustrator: Ofer Avioz

LevInvest – Pan AM

Dori / CZ Team — Wed, 09 Dec 2009 10:58:55 +0000

Investments going down? Print ad for LevInvest, a private investment club.

Investments going down? Click to enlarge

Ford Focus – Sound System

Dori / CZ Team — Wed, 09 Dec 2009 10:53:58 +0000

The new 2010 Ford Focus with high end sound system with wheel mounted controls.

FordFocus - high end audio system, Click to enlarge

Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sason
Copywriters: Eliad Friedman, Guy Gordon
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Liran Malka, Yogev Weiss

Pepsi Max – Mini Can

Dori / CZ Team — Fri, 04 Dec 2009 18:37:26 +0000

TV advert for Pepsi Mini Max only 150ml.

Click here to view the embedded video.

Chief Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Liast
Copywriter: Ronen Levin
Account Executive: Adi Cohen
Account Supervisor: Keren Bacar
Account Manager: Noa Mor
Producer: Noga Sagi, Omer Kendel
Film Director: Yshai Karni
Music: Tomer Biran

Dead Sea Premier – Time

Dori / CZ Team — Fri, 04 Dec 2009 18:23:42 +0000

A single radio spot was aired at the precise second that Israel moved the clock back and ended the daylight savings time.

Click here to view the embedded video.

Kosovo – Young Europeans

Dori / CZ Team — Fri, 04 Dec 2009 18:14:12 +0000

The first nation branding campaign for Kosovo kicks off with a 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations. The film focuses on the collective spirit of the youth of Kosovo in building their new country – apt for a nation that is one of the youngest in the world and which has the youngest population in Europe. ‘Kosovo – The Young Europeans’.

Click here to view the embedded video.

Creative director: Shony Rivnay
Art director: Udi Ovadia
VP Planning: David Kosmin
Planning supervisor: Guy Gordon
Account executive: Eyal Moran
Media agency: Zenith Media
Media planner: Ken Granot
VP Production: Dorit Gvili
Production company: Kadishzon
Director: Eric Will
Post Production: JCS

Mini Cheese – Mini Stations

Dori / CZ Team — Tue, 03 Nov 2009 14:12:23 +0000

To promote Tnuva’s new “Mini Bulgarian Cheese”, the smallest bus stop ever were built and placed all over Tel-Aviv, next to the actual bus stops.

Tnuav's mini brindsah - mini bus stations, Click to enlarge

HOT – Magnetic Billboard

Dori / CZ Team — Fri, 30 Oct 2009 20:56:12 +0000

Take the stars home with you. A 140 meter long magnetic outdoor for HOT, Israeli cables TV supplier.

HOT Magnetic Billboard, Click to enlarge

Click here to view the embedded video.

Optalgin – Strong Pains

Dori / CZ Team — Fri, 30 Oct 2009 19:35:12 +0000

TV campaign for Optalgin (Teva), strong for strong pains.

Click here to view the embedded video.

Client: TEVA Optalgin
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaniv Avital
Copywriter: Oz Frenkel
Art Director: Nathan Freifeld
Executive Client Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Manager: Revital Levy
Planning Director: Yehoram Davidi
Planner: Liron Shecter
Office Producer: Shira Robas
Production Company: Gefen Productions
Director: Eyal Gefen
Photographer: Dani Shneior
Post: Primus
Sound: SoundHouse

Must – 2nd Hand Gum

Dori / CZ Team — Fri, 30 Oct 2009 19:30:33 +0000

For Sale! MUST Long Last chewing gum, like new, chewed for only two hours. Call 050-7339206

Must - Second Hand Gum, Click to enlarge

Chief creative officer: Yoram Levi
Creative director: Nadav Pressman
Art director: Michal Gonen
Copywriters: Ori Slonim, Tomer Reuveni
Account director: Idit Zukerman
Account supervisors: Roni Hershman, Rivi Peled

ICA – Unknown Stains

Dori / CZ Team — Fri, 30 Oct 2009 19:20:56 +0000

If you see an unidentified stain on your body, go see a dermatologist. Israel cancer association. Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one’s body. In order to Increase public awareness for skin cancer and get people to go and get checked, we came up with a new creative solution, using the environment as the media. We found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Israel Cancer Association: Unknown stains, Cick to enlarge

Moulinex Blenders – Blended

Dori / CZ Team — Mon, 12 Oct 2009 16:33:17 +0000

Download audio file (muly1.mp3)

Download audio file (muly2.mp3)

Download audio file (muly3.mp3)

Download audio file (muly4.mp3)

Download audio file (muly5.mp3)

Hugo Boss – Personal Msg

Dori / CZ Team — Mon, 12 Oct 2009 16:16:26 +0000

Concept: ‘Wear it with passion’ on your everyday moments of joy.

Solution: We spotted three target audience on Israeli everyday “moments of joy” and created a personal message for each one, consisted of a branded envelope with the message and a perfume sample.

Scenarios: Women on a wild shopping spree. IDF Soldiers, going home from the base. Women on a lunch break from the office.

Results: High sales especially in retail stores near the base who run out of the perfume during the 3 hours of activity.

Hugo 'Boss Orange' - Click to enlarge

TNT Fashion – Swine Flu

Dori / CZ Team — Sat, 03 Oct 2009 17:41:01 +0000

TV spot for TNT Fashion, Winter 2010 collection.

Click here to view the embedded video.

Water& – Help Bibi

Dori / CZ Team — Mon, 21 Sep 2009 19:55:40 +0000

Water&, Israeli flavoured water brand that helps you relax & ” re-charge”, asked the Israeli public to help the one person who could really use their drink, the man with probably the worst job in the world: Benjamin (Bibi) Netanyahu, Israel’s prime minister. The idea was simple. The first one that will video himself handing Bibi a bottle of Water& will be awarded with 10,000 NIS. The catch, Israel’s PM is one of the most secured people on this planet.

Click here to view the embedded video.

Creative Directors: Erez Rubinstein, Yossi Tzarfati
Animation: Stanga
Sound: Ron Studio

Tana Water – The Inventor

Dori / CZ Team — Sat, 12 Sep 2009 18:48:02 +0000

Humoristic TV campaign for Tana Water, leading manufacturers of drinking water systems.

Click here to view the embedded video.

Bekol – Siren

Dori / CZ Team — Thu, 10 Sep 2009 13:31:32 +0000

On August 2009 Israel held a nationwide test of its advance warning sirens. It was the biggest exercise of its kind that the country had ever seen. It was a perfect opportunity to draw attention to one of Israel’s charities called ‘Bekol’ – meaning ‘Loud’ – that helps young deaf people become fully integrated into society

Click here to view the embedded video.

Tasters Choice – Time Flies

Dori / CZ Team — Thu, 10 Sep 2009 09:09:42 +0000

‘Time flies, enjoy everyday special moments’. TV spot for Nescafé Tasters Choice.

Click here to view the embedded video.

Microsoft – Media Center

Dori / CZ Team — Tue, 08 Sep 2009 23:13:47 +0000

The Concept:
“The Media Center is the future” is for all of us. It is simple to understand, it will be part of everyone homes, it enables you to live the new technological life in the right way. The problem was that Media Center and its advantages are complicated to explain, and a 30 second campaign is incapable of demonstrating and answering all the questions that arise after an initial encounter with the appliance. We decided to solve the problem by creating a futuristic house, where visitors can be guided around by different rooms, observing the new concept of the brand.

Results:
300,000 people experienced and were guided through the house with its new product. Awareness to the Media Center within the target audience rose within a month to 36% and without a supporting media campaign. The number of leads passed on to Microsoft’s distributors was 7,654, which was later translated into 5,412 actual sales of the system. In addition, the joint activity generated a public relations campaign worth $450,000.

Click here to view the embedded video.

Microsoft Media Center - Click to enlarge

Green Party – Cemetery

Dori / CZ Team — Tue, 08 Sep 2009 22:58:24 +0000

Insights, Strategy and the Idea:
The Red Sea Coral Reef is being killed at an alarming rate – 70% is dead. The Green Party wanted to make the general public, especially reef tourists, aware of the alarming rate of destruction and the urgency of conservation. Our insight is that many people fail to believe that so much of the coral is dead.

Creative Execution:
Our strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate. We created an environmental installation of a “coral cemetery” consisting of 75 floating graves on the site of the Northern Red Sea beach. The graves carried the names of coral reefs that had died. The installation was created during the heavy tourist season targeting the short-term tourists who create the damage.

Results and Effectiveness:
By sign-posting the places where the coral had died we influenced reef visitors to take action and protect the areas where the coral was still living. The story also reached the wider public and was featured on national cable and terrestrial TV news (HOT, Channel 1) and the local press. By gaining extensive “free” media coverage, we succeeded in amplifying our message and putting the Reef’s fate back on the nation’s agenda.

The coral cemetery - Click to enlarge

Cannes Lions 2009: Media Bronze

Latet – Empty Tables

Dori / CZ Team — Tue, 08 Sep 2009 22:29:40 +0000

An Urban Protest Exhibit for Latet, Israeli Humanitarian Aid featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.

Urban Protest - Click to enlarge

Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Dana Cogan, Liraz Kolodro
Account Executive: Alon Segal
Office Producer: Marina Akilov, Shira Robas

Daihatsu – Sale

Dori / CZ Team — Fri, 28 Aug 2009 22:26:02 +0000

The Japanese are lowering prices, special offers on all Daihatsu models.

Daihatsu Sale - Click to enlarge

Daihatsu Sale

Nikol – Jacuzzi

Dori / CZ Team — Fri, 28 Aug 2009 22:10:04 +0000

Print Ad for Nikol’s new Baking Dish, “Treat your food to something good”.

Nikol Baking Dish - Jacuzzi - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovic
Art Director: Igal Ezra
Copywriter: Oren Meir
Illustrator: OMG
Photographer: Oded Klain

Citroën C5 – Flat World

Dori / CZ Team — Thu, 27 Aug 2009 17:54:40 +0000

The new Citroën C5 TV commercial – “Is The World Flat, After All”.

Click here to view the embedded video.

Director: Eli Sverdlov
Music: Eilon Zarmon

Cancer Association – Towels

Dori / CZ Team — Thu, 27 Aug 2009 16:27:31 +0000

In order to increase awareness to sun damages and skin cancer, 50 towels with a coal grill print on them were placed on Tel Aviv’s busiest beach. The activity obtained wide media coverage; on TV, local news papers and internet.

Sun exposure kills - Click to enlarge

Twitter – @KinneretStatus

Dori / CZ Team — Fri, 14 Aug 2009 01:41:15 +0000

Water levels are dangerously low, putting the Kinneret at risk of becoming irreversibly salinized by the salt water springs under the lake that are limited by the weight of the freshwater on top of them. In order to promote public awareness, McCann Erickson Israel created a daily twitter account that updates about the Kinneret water levels.

KinneretStatus on Twitter

The Sea of Galilee, also Lake of Gennesaret, Lake Kinneret or Sea of Tiberias , is Israel’s largest freshwater lake, being approximately 53 km (33 miles) in circumference, about 21 km (13 miles) long, and 13 km (8 miles) wide. The lake has a total area of 166 km, and a maximum depth of approximately 43 m. At 209 meters below sea level, it is the lowest freshwater lake on Earth and the second-lowest lake in the world (after the Dead Sea, a saltwater lake). (via Wikipedia).

HOT Cables – 1 Million

Dori / CZ Team — Fri, 14 Aug 2009 01:21:43 +0000

Hot, Israeli cables & ISP celebrates one million customers of it’s landline phone service.

Hot 1 Million - Click to enlarge

Orbit – Juicy Outdoor

Dori / CZ Team — Fri, 14 Aug 2009 01:06:05 +0000

The goal was to emphasis the juicy filling inside the gum. Two types of special outdoor media were created:
1. Poster: illustrating a juicy fluid, spilled from the gum, all the way to the floor.
2. Bus Station Poster: A puddle of juicy fluid was placed underneath the poster, inside the bus station, creating the feeling that the gum is dripping.

Fruity filling gum - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Production: Daniel Eshel and Noga Sagi
Illustrator: Alex Melik Adamov

Samsung – Wrinkle Free

Dori / CZ Team — Sat, 01 Aug 2009 19:01:46 +0000

Samsung WF8802 washing machine for wrinkle free laundry.

Samsung WF8802 - Click to enlarge

Israeli Rugby – Got Rugby!

Dori / CZ Team — Sat, 01 Aug 2009 03:15:22 +0000

How do you promote an unknown sports in Israel with an extremely low budget? you crash an airplane… with a rugby ball! The viral campaign created a huge buzz (and panic) in Israel and appeared twice on Israel’s leading TV channel, Blogs, Forums, Sporting portals and was featured on numerous video sharing sites. Now everybody knows that ‘Israel’s Got Rugby!’

Click here to view the embedded video.

Creative Director: Guy Dayan
Director: Lior Geller
Creative: Doron Drechsler, Dori Ben Israel
Producer: Libby Tishler
Post Production: Oded Grannot
Website: Bee Creations (Eran Bacharach)

Self Promo – ‘The Box’

Dori / CZ Team — Sat, 01 Aug 2009 02:49:07 +0000

The Brief: How to inform your clients that their advertising agency is moving to a new address in a creative and buzz-making way?

Solution: In times of recession there are 2 words everyone fear the most: you’re fired!

2 viral ads were produced describing employees misinterpreting a box on their desk, for a lay-off sign, thus blowing some steam on their Creative Director/ CEO.

Results: Shortly after submission the ads became the hot topic of discussion all around the country from agency’s clients to common people outside the advertising industry. mainly Because of handling a topical and painful issue as lay-offs during the economic crisis in a fun way. Furthermore, the ads got extensive media coverage in prominent blogs, News sites and leading Radio shows. generating a huge buzz and overwhelming wall-to-wall compliments.

Click here to view the embedded video.

Executive Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Tamar Dvir
Copywriter: Ran Allon
Production: Noga Sagi, Natalie Shazar

LG Renoir – Talk To The Cam

Dori / CZ Team — Sat, 18 Jul 2009 22:11:05 +0000

The new LG Renoir 8 mega pixel phone.

LG Renoir - Click to enlarge

Christina Aguilera – Hangers

Dori / CZ Team — Sat, 18 Jul 2009 21:52:04 +0000

Based on the concept: “Sometimes it’s all you need to wear”, our mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.

Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Results: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfume was sold out in less than a week. click here to view the video in high quality.

Click here to view the embedded video.

Cannes Presentation - click to enlarge

Click here to view the interactive campaign by Websense Group.

Client: Diplomat Distributors LTD – P&G Perfumes
Creative Agency: Mizbala
PR Agency: Shalmor Communications
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelshon

Magimix – Survival

Dori / CZ Team — Sat, 18 Jul 2009 19:37:14 +0000

Magimix - Click to enlarge

Tnuva – Low Fat Cheese

Dori / CZ Team — Sat, 18 Jul 2009 19:08:36 +0000

Low Fat Cheese - Click to enlarge

Executive Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Art Director: Tamar Dvir
Copywriter: Ran Alon
Production: Noga Sagi, Omer Kendel
Photography: Israel Cohen

Tnuva – The Meat Hammer

Dori / CZ Team — Wed, 15 Jul 2009 20:45:06 +0000

Brief: Finding an unusual way to promote a new product: Extra Thin Schnitzel and use an Extra Thin Budget.

Creative solution: A Giant 3D Meat Hammer, which is ordinarily used for tenderizing chicken breasts and make them thinner, was placed on public parking lot barriers. When the barrier opens, the hammer rises, and when it closes, it comes down, simulating it’s use in the kitchen. The many people who pass through every day, received a unique experience in a very unpredictable place.

Meat Hammer - Click to enlarge

Chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Copywriter: Yohai Asher
Art Director: Hadas Liwer
Production: Daniel Eshel

IDB – Milk Builds Bones

Dori / CZ Team — Mon, 06 Jul 2009 18:13:48 +0000

Israel Dairy Board – Milk builds bones.

Milk Builds Bones - Click to enlarge

Tefal – Heats in 3 Seconds

Dori / CZ Team — Tue, 30 Jun 2009 10:54:03 +0000

Tefal’s Quick & Hot kettle heats up in three seconds.

Download audio file (Tefal_Eng_v1.mp3)

SanDisk – Guitar

Dori / CZ Team — Mon, 29 Jun 2009 12:23:52 +0000

One place of all your music. SanDisk Cruzer Titanium 2GB.

SanDisk Guitar - Click to enlarge

VW – 72 Hour Sale

Dori / CZ Team — Sat, 27 Jun 2009 13:15:12 +0000

Brief: VW has initiated a special sales promotion, aimed at selling as many vehicles as possible in a 72 hour period. Due to the current economic situation it was decided to approach also those seeking luxury second-hand cars, and to inform them of this opportunity. The challenge was to find a unique way to stand out in the used-car ads in the newspaper.

Solution: In addition to the general mass media campaign, we used a unique media approach to help give an extra push. On the top area of the classified page we inserted a ‘hand written’ reminder – including a typical scribble made when checking that the pen is working – quoting, ‘72 hour sale, last day’. This note gave insightful and personal priority to a sale that couldn’t be missed. The following page featured a general mass media ad about the special sales event.

Results: The sales event was a huge success. VW’s goal was to sell 800 cars, but in actual fact they sold over 2,000 cars within 72 hours. The success of the promotion received great PR with no charge and led to the extension of the special sale for an entire week.

VW 72 Hour Sale - Click to enlarge

Cannes Lions: Bronze Media Lions 2009