Fake Case Study
Navigation: « Twenty Three+Bogusky :: The Impossible Brief » Category: Self Promo Agency: McCann Erickson Released: February, 2010McCann Erickson was looking for young creative talents. In order to demonstrate the need for those talents, they’ve created a fake case study about a failed campaign that led to clients leaving the agency.
case study, eldad weinberger, mccann erickson, mccann erickson israel, nir refuah, Self Promo, tal raviv, video case
