IGY – Disassembled Closet

Navigation: « TVW – Rocket Boys :: Coca Cola – Village » Category: Press, Public Interest Agency: Gitam BBDO Released: 2008
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The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think. The ad encourages teenagers with confused sexual orientation to join Israel Gay Youth Organization (IGY) and get the support they need.

Israel Gay Youth Organization - Click to enlarge

Israel Gay Youth Organization - Click to enlarge


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