IGY – Disassembled Closet
Navigation: « TVW – Rocket Boys :: Coca Cola – Village » Category: Press, Public Interest Agency: Gitam BBDO Released: 2008The ad shows a reversed assembly manual for a closet which is a metaphor for ‘coming out of the closet’ and ends with the tagline: It is easier than you think. The ad encourages teenagers with confused sexual orientation to join Israel Gay Youth Organization (IGY) and get the support they need.
Israel Gay Youth Organization - Click to enlarge
closet, gay, gays, gitam bbdo, igy, Israel Gay Youth Organization, Press, press lions, print, Public Interest
