Crocker – Nice Ass

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Crocker was re-branded under the promise: “Have a Nice Ass”. The goal of the internet campaign was to assist the re-branding by strengthening its relevance among the target audience and create a “buzz”. a webcam was placed above each and every mirror in branches of Crocker stores in Israel. Every customer who tried on clothes, could invite his friends to log on to the website, type the branch’s code and see how the jeans looks on him and weather it gave him a “nice ass”. People could watch their friends trying on clothes through their cell phones as well.

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