Coca Cola – Like Machine

Navigation: « The Impossible Brief :: Prigat – Facebook Smile Machine » Category: Media, Promo Agency: Publicis E-Dologic Released: July, 2010
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A new development using RFID enables people to perform a Facebook LIKE in the real world. Coca Cola’s ‘Like Machine’ was first implemented in The Coca-Cola Village 2010; a summer activity for teenagers. Once in the village, each guest received an ID bracelet which transmits an RFID signal straight to their Facebook profile.

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Coca Cola's Like Machine, click to enlarge

Coca Cola's Like Machine, click to enlarge


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