Coca Cola – Like Machine
Navigation: « The Impossible Brief :: Prigat – Facebook Smile Machine » Category: Media, Promo Agency: Publicis E-Dologic Released: July, 2010A new development using RFID enables people to perform a Facebook LIKE in the real world. Coca Cola’s ‘Like Machine’ was first implemented in The Coca-Cola Village 2010; a summer activity for teenagers. Once in the village, each guest received an ID bracelet which transmits an RFID signal straight to their Facebook profile.
Coca Cola's Like Machine, click to enlarge
coca cola, coca cola village, doron tal, e-dologic, enon landenberg, facebook, like, publicis, publicis e-dologic, publicis israel, social media
