Christina Aguilera – Hangers

Navigation: « Magimix – Survival :: LG Renoir – Talk To The Cam » Category: Ambient, Promo Agency: Mizbala Released: Jan, 2009
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Rating: 9.8/10 (15 votes cast)

Based on the concept: “Sometimes it’s all you need to wear”, our mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.

Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Results: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfume was sold out in less than a week. click here to view the video in high quality.

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Cannes Presentation - click to enlarge

Click here to view the interactive campaign by Websense Group.

Client: Diplomat Distributors LTD – P&G Perfumes
Creative Agency: Mizbala
PR Agency: Shalmor Communications
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelshon

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