Christina Aguilera – Hangers
Navigation: « Magimix – Survival :: LG Renoir – Talk To The Cam » Category: Ambient, Promo Agency: Mizbala Released: Jan, 2009Based on the concept: “Sometimes it’s all you need to wear”, our mission was to create an unprecedented awareness campaign that will motivate consumers to purchase Christina Aguilera’s new perfume.
Solution: Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Results: Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. The perfume was sold out in less than a week. click here to view the video in high quality.
Cannes Presentation - click to enlarge
Click here to view the interactive campaign by Websense Group.
Client: Diplomat Distributors LTD – P&G Perfumes
Creative Agency: Mizbala
PR Agency: Shalmor Communications
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelshon
