Christina Aguilera – eHangers

Navigation: « YES – Deus AI :: TVW – Rocket Boys » Category: Cyber, Media Agency: WEBSENSE Group Released: Jan, 2009
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Rating: 9.0/10 (4 votes cast)

Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”, Israel’s leading portal.

Results: The interactive campaign got an amazing click rate & all free perfume samples were gone in 5 hours. Click to view the minisite.


Click here to view the ambient campaign by Mizbala, Israel.


Client: Diplomat Distributors LTD – P&G Perfumes
Interactive Agency: Websense Group
Websense VP Marketing: Nisso Larden
Websense Account Manager: Shani Cohen
Websense Art: Lucy Glazen


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One comment to: “Christina Aguilera – eHangers”

[...] Click here to view the interactive campaign by Websense Group. [...]