Christina Aguilera – eHangers
Navigation: « YES – Deus AI :: TVW – Rocket Boys » Category: Cyber, Media Agency: WEBSENSE Group Released: Jan, 2009Based on the concept: “Sometimes it’s all you need to wear” and as part of a 360 solution for Christina Aguilera’s perfume launch in Israel, Websense group planted click able naked hangers all over “Walla”, Israel’s leading portal.
Results: The interactive campaign got an amazing click rate & all free perfume samples were gone in 5 hours. Click to view the minisite.
Click here to view the ambient campaign by Mizbala, Israel.
Client: Diplomat Distributors LTD – P&G Perfumes
Interactive Agency: Websense Group
Websense VP Marketing: Nisso Larden
Websense Account Manager: Shani Cohen
Websense Art: Lucy Glazen
Christina Aguilera, Christina Aguilera perfume, Cyber, diplomat distributors 1968 ltd, hangers, interactive, web, websense, websense group
Canneszions | Christina Aguilera – Hangers
September 9th, 2009
[...] Click here to view the interactive campaign by Websense Group. [...]